Management

33 titles from eBooks.com
Thinking About Exhibitions
US$51.95

An anthology of writings on exhibition practice from artists, critics, curators and art historians...

Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources

Museum Marketing and Strategy

Designing Missions, Building Audiences, Generating Revenue and Resources

Neil G. Kotler, Philip Kotler and 1 more...
Wiley (2008)
US$70.20

This newly revised and updated edition of the classic resource on museum marketing and strategy...

Managing World Heritage Sites
US$70.95

World Heritage Sites are some of the most recognised locations around the world. They include...

Museums and Education: Purpose, Pedagogy, Performance

Museums and Education

Purpose, Pedagogy, Performance

US$51.95

At the beginning of the 21st century museums are challenged on a number of fronts. The...

Marketing the Arts: A Fresh Approach
US$64.95

In recent years, there have been significant shifts in arts marketing, both as a practice and an...

The Manual of Museum Management
US$58.00

The Manual of Museum Management presents a comprehensive and detailed analysis of the principles...

Marketing the Museum
US$57.95

Marketing the Museum is the ideal guide to the ways in which museums can overcome the numerous...

Museum Management
US$60.95

Collecting a selection of essential writings by some of the leading authors in the field, Kevin...

Heritage Marketing
US$62.95

Heritage Marketing is a new and clearly written textbook that systematically addresses the...

Museum Marketing
US$58.95

Museums have moved from a product to a marketing focus within the last ten years. This has entailed...