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Business and Commerce

Most popular at the top

  • Business Model Generationby Alexander Osterwalder; Yves Pigneur

    Wiley 2013; US$ 34.95 US$ 30.99

    Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation .... more...

  • Marketing Outrageously Reduxby Jon Spoelstra; Mark Cuban

    Bard Press 2011; US$ 17.00

    Tom Peters says, Jon Spoelstra knows his stuff. Pat Williams, founder of Orlando Magic says, I consider Jon the top marketer in the world. The Wall Street Journal says, Mr. Spoelstra is one of those guys who thinks 'out of the box'. In this revised edition, Jon provides a real-world game plan for increasing your top line with marketing and promotion... more...

  • No Thanks, I'm Just Lookingby Harry J. Friedman

    Wiley 2011; US$ 24.95 US$ 21.99

    Secrets of the trade from the master of retail selling and sales training No Thanks, I'm Just Looking gives anyone the inside scoop on how to skyrocket their selling career with a system of easy-to-learn practical money-making steps. By saving countless hours of trial-and-error experience, readers will be able to focus on the things that really... more...

  • Export Marketing Strategyby Shaoming Zou; Daekwan Kim

    Business Expert Press 2009; US$ 19.95

    If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent in export marketing. This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery... more...

  • Sales and Distribution Managementby Pingali Venugopal

    SAGE India 2008; US$ 29.95

    Though India has become a lucrative market for various companies, the unique characteristics. of its market throw up a variety of challenges. Sales and Distribution Management:. An Indian Perspective aims to understand these challenges. Building on an understanding of the consumer decision process, the book defines. the roles of marketing and selling... more...

  • HRM Strategic Integration and Organizational Performanceby Jie Shen; Ashok Chanda

    SAGE India 2009; US$ 32.95

    Human Resources Management (HRM) has a very important facilitative and strategic role in organizational success. Several financial and non-financial performance measures of an organization are positively related to its levels of HRM Strategic Integration (HRMSI). This book develops a better understanding of strategic HRM and its impact on organizational... more...

  • Mojoby Marshall Goldsmith

    Profile Books 2010; US$ 11.98

    The follow-up to global bestseller What Got You Here Won't Get You There (the Amazon.com no.1 bestseller for 2007 on Leading People) addresses the vital phases of gaining mojo (tough), maintaining it (tougher) and recapturing it after you lose it (toughest of all, but not impossible) This is vital in any competitive arena, whether business,... more...

  • The Pricing Journeyby Stephan M. Liozu

    Stanford University Press 2015; US$ 45.00

    In The Pricing Journey , Stephan M. Liozu provides an integrated guide to the organizational, social, and behavioral dimensions of pricing. He equips readers with the practical roadmap that they need to transform their pricing culture, drive firm performance, and achieve pricing excellence. more...

  • Predictive Marketingby Omer Artun; Dominique Levin

    Wiley 2015; US$ 29.00 US$ 25.50

    Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marketing paradigm is changing, and this book provides... more...

  • The Product Manager's Desk Referenceby Steven Haines

    McGraw-Hill Education 2008; US$ 85.00

    Grab the all-you-need reference and manage your products effectively and efficiently Now, product managers at every level can have an authoritative, one-stop reference to strategizing, introducing, and managing products at their fingertips. The Product Manager’s Desk Reference uses the progression of the practitioner across the career cycle as... more...