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Business and Commerce

Most popular at the top

  • Excel Dashboards and Reportsby Michael Alexander; John Walkenbach

    Wiley 2013; US$ 39.99 US$ 34.99

    Learn to use Excel dashboards and reports to better conceptualize data Updated for all the latest features and capabilities of Excel 2013, this go-to resource provides you with in-depth coverage of the individual functions and tools that can be used to create compelling Excel reports. Veteran author Michael Alexander walks you through... more...

  • Customer Centricityby Peter Fader

    Wharton Digital Press 2012; US$ 11.99

    Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customersand then there is pretty much everybody else. Upending some of our most fundamental beliefs, renowned behavioral data expert Peter... more...

  • Fundamentals of Project Managementby Joseph HEAGNEY

    AMACOM 2011; US$ 16.95

    Now in its fourth edition, an indispensable project management resource, fully updated for today’s project manager. more...

  • Successby Lord Beaverbrook

    The Floating Press 1962; US$ 6.95 US$ 6.05

    The contents of this volume originally appeared as weekly articles by Lord Beaverbrook (William Maxwell Aitken) in the Sunday Express. They aroused so much interest, and so many applications were received for copies of the various articles, that it was decided to have them collected and printed in volume form. He who buys Success, reads and digests... more...

  • Game-Based Marketingby Gabe Zichermann; Joselin Linder

    Wiley 2010; US$ 24.95 US$ 21.99

    Harness the power of games to create extraordinary customer engagement with Game-Based Marketing . Gamification is revolutionizing the web and mobile apps. Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most powerful way to create and engage... more...

  • Handbook of Critical Issues in Financeby Jan Toporowski; Jo Michell

    Edward Elgar Publishing 2012; US$ 60.00

    This vital new Handbook is an authoritative volume presenting key issues in finance that have been widely discussed in the financial markets but have been neglected in textbooks and the usual compilations of conventional academic wisdom. A wide range of topics including the recent economic crisis, capital controls, the Franc zone, quantitative easing... more...

  • The Giants of Salesby Tom Sant

    AMACOM 2006; US$ 6.95

    Sales theories come and sales theories go, but nothing beats learning from the original masters. The Giants of Sales introduces readers to the techniques developed by four legendary sales giants, and offers concrete examples of how they still work in the 21st century. more...

  • The Definitive Book of Brandingby Kartikeya Kompella

    SAGE Publications 2014; US$ 48.00

    With the growing body of knowledge on branding, there are now more facets of branding that brand custodians need to know than ever before. A unique compilation of branding experts,  The Definitive Book of Branding  addresses the needs of branding professionals across the world.    The book walks the reader through the different ways in which brands... more...

  • No B.S. Marketing to the Affluentby Dan S. Kennedy; Nick Nanton

    Entrepreneur Press 2015; US$ 17.99

    SELL TO THOSE WHO SPEND: Market to the Affluent THE SCARY TRUTH: The middle-class consumer populationand their buying poweris massively shrinking. Customers are buying less and in fewer categories. THE SILVER LINING: It takes no more work to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations... more...

  • Howby Dov Seidman; Bill Clinton

    Wiley 2011; US$ 27.95 US$ 24.50

    The flood of information, unprecedented transparency, increasing interconnectedness-and our global interde¬pendence-are dramatically reshaping today's world, the world of business, and our lives. We are in the Era of Behavior and the rules of the game have fundamentally changed. It is no longer what you do that matters most and sets you apart... more...