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Consumer Behavior

Most popular at the top

  • The Transformational Consumerby Tara-Nicholle Nelson

    Berrett-Koehler Publishers 2017; US$ 26.95

    The Transformational Consumer They are the most valuable, least understood customers of our time. They buy over $4 trillion in life-improving products and services every year. If you serve their deeply human need to continually improve their lives, they will eagerly engage with your brand at a time when most people are tuning out corporate messages.... more...

  • A Joosr Guide to... Hug Your Haters by Jay Baerby Joosr

    Joosr Ltd 2016; US$ 2.99

    In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's brief and accessible eBook summaries fit into your life. Find out more at joosr.com. ... more...

  • Co-Createby David Nour

    St. Martin's Press 2017; US$ 19.59

    What if your customers had a vested interest in guiding your company toward greater success? What if your employees had a personal as well as professional commitment to elevating your organization? Imagine how different your results would be if investors, vendors, and even analysts treasured the relationship they have built with you? Most important... more...

  • A Joosr Guide to... Fascinate by Sally Hogsheadby Joosr

    Joosr Ltd 2016; US$ 2.99

    In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's brief and accessible eBook summaries fit into your life. Find out more at joosr.com. ... more...

  • Essentials of Consumer Behaviorby Debra L. Stephens

    Taylor and Francis 2016; US$ 64.95

    Essentials of Consumer Behavior offers an alternative to traditional textbooks for graduate students. Shorter than competing books, but no less rigorous, it includes unique material on vulnerable consumers and ethics. Balancing a strong academic foundation with a practical approach, Stephens emphasizes that consumer behavior does not simply equate... more...

  • A Joosr Guide to... Small Data by Martin Lindstromby Joosr

    Joosr Ltd 2016; US$ 2.99

    In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's brief and accessible eBook summaries fit into your life. Find out more at joosr.com. ... more...

  • Kundenmitwirkung bei der Dienstleistungsspezifizierungby Lennart Straus

    Springer Fachmedien Wiesbaden 2016; US$ 43.16

    Lennart Straus untersucht in drei Experimenten, wie sich die Kundenmitwirkung in der Spezifizierungsphase des Dienstleistungsprozesses auf die kundenseitige Leistungsbeurteilung und die Verhaltensabsichten der Kunden auswirkt. Die Ergebnisse zeigen, dass Kunden nicht nur die Kosten oder den Nutzen ihrer Mitwirkung beurteilen, sondern bereits in dieser... more...

  • Akzeptanz von Beacons für Location-based Advertisingby Marco Altpeter

    Springer Fachmedien Wiesbaden 2016; US$ 40.15

    Marco Altpeter beschäftigt sich mit neuen Technologien für Location-based Services, wie bspw. (Bluetooth-)Beacons, und deren Einsatzmöglichkeiten im Marketing. Da eine kundenindividuelle Ansprache per Smartphone die Akzeptanz der Kunden voraussetzt, identifiziert der Autor empirisch Determinanten der Akzeptanz neuer Technologien am Beispiel von Location-based... more...

  • Unleashing the Innovatorsby Jim Stengel; Tom Post

    The Crown Publishing Group 2017; US$ 27.00

    Today's established companies must find new ways to reignite their entrepreneurial DNA and jumpstart revenues--or risk losing their way. By working with startup companies, Jim Stengel, renowned consultant to Fortune 500 companies and the former global marketing officer for Procter & Gamble, says that legacy companies can renew themselves:... more...

  • Visual Brandingby Edward F. McQuarrie; Barbara J. Phillips

    Edward Elgar Publishing 2016; US$ 40.00

    Visual Branding pulls together analyses of logos, typeface, color, and spokes-characters to give a comprehensive account of the visual devices used in branding and advertising. The book places each avenue for visual branding within a rhetorical framework that explains what that device can accomplish for the brand. It lays out the available possibilities... more...