The Leading eBooks Store Online

4,130,202 members ⚫ 1,348,641 ebooks

New to

Learn more
Browse our categories
  • Bestsellers - This Week
  • Foreign Language Study
  • Pets
  • Bestsellers - Last 6 months
  • Games
  • Philosophy
  • Archaeology
  • Gardening
  • Photography
  • Architecture
  • Graphic Books
  • Poetry
  • Art
  • Health & Fitness
  • Political Science
  • Biography & Autobiography
  • History
  • Psychology & Psychiatry
  • Body Mind & Spirit
  • House & Home
  • Reference
  • Business & Economics
  • Humor
  • Religion
  • Children's & Young Adult Fiction
  • Juvenile Nonfiction
  • Romance
  • Computers
  • Language Arts & Disciplines
  • Science
  • Crafts & Hobbies
  • Law
  • Science Fiction
  • Current Events
  • Literary Collections
  • Self-Help
  • Drama
  • Literary Criticism
  • Sex
  • Education
  • Literary Fiction
  • Social Science
  • The Environment
  • Mathematics
  • Sports & Recreation
  • Family & Relationships
  • Media
  • Study Aids
  • Fantasy
  • Medical
  • Technology
  • Fiction
  • Music
  • Transportation
  • Folklore & Mythology
  • Nature
  • Travel
  • Food and Wine
  • Performing Arts
  • True Crime
  • Foreign Language Books
Consumer Behavior

Most popular at the top

  • Unleashing the Innovatorsby Jim Stengel; Tom Post

    The Crown Publishing Group 2017; US$ 27.00

    Today's established companies must find new ways to reignite their entrepreneurial DNA and jumpstart revenues--or risk losing their way. By working with startup companies, Jim Stengel, renowned consultant to Fortune 500 companies and the former global marketing officer for Procter & Gamble, says that legacy companies can renew themselves:... more...

  • Visual Brandingby Edward F. McQuarrie; Barbara J. Phillips

    Edward Elgar Publishing 2016; US$ 40.00

    Visual Branding pulls together analyses of logos, typeface, color, and spokes-characters to give a comprehensive account of the visual devices used in branding and advertising. The book places each avenue for visual branding within a rhetorical framework that explains what that device can accomplish for the brand. It lays out the available possibilities... more...

  • A Joosr Guide to... Contagious by Jonah Bergerby Joosr

    Joosr Ltd 2016; US$ 2.99

    In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's brief and accessible eBook summaries fit into your life. Find out more at ... more...

  • The Meaning of Luxury in Tourism, Hospitality and Eventsby John Swarbrooke

    Goodfellow Publishers Ltd 2018; US$ 55.00

    Examines the concept of luxury and its meaning across tourism, events and hospitality globally. Packed with case studies, it’s a challenging and innovative text that investigates how the idea of luxury is changing in response to a variety factors, such as social change, technological innovation and the challenge of sustainability. more...

  • Corporate Social Responsibility aus Nachfragersichtby Stephan Hanisch

    Springer Fachmedien Wiesbaden 2017; US$ 44.19

    Stephan Hanisch deckt auf Basis einer breit angelegten empirischen Untersuchung eine hohe Branchenabhängigkeit der CSR-Relevanz auf und kann damit erstmals deren stets postulierter Generalisierbarkeit widersprechen. Im Strukturgleichungsmodell wird zugleich die Wichtigkeit der Authentizität von CSR-Maßnahmen und damit die Markenidentität als hierfür... more...

  • The Everything Guide to Customer Engagementby Linda Pophal

    Adams Media 2014; US$ 16.99

    Expert advice and strategies for winning--and keeping--customers! Apple, L.L. Bean,, Nordstrom, Lego, Southwest Airlines. All of these extraordinarily successful businesses have one thing in common: They have famously loyal customers. These companies understand that customer engagement is just as important as quality products and services... more...

  • Rengenby Patricia Martin

    Adams Media 2007; US$ 10.99

    Ideas - and the forms in which they are expressed - are the new currency. Yet many companies, the media, and even the general population mistakenly see America as an intellectual and cultural wasteland defined by reality television and fast food. RenGen is about the rise of the next "renaissance generation" - an emerging section of the American public... more...

  • Digital Advertisingby Shelly Rodgers; Esther Thorson

    Taylor and Francis 2017; US$ 52.95

    Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and understand the effects of digital advertising and... more...

  • Dialogmarketing Perspektiven 2016/2017by DDV

    Springer Fachmedien Wiesbaden 2017; US$ 44.19

    Der Sammelband Dialogmarketing Perspektiven vereint aktuelle Fachbeiträge und Forschungsprojekte zu Themen des Dialogmarketings und erscheint 2016/2017 bereits im elften Jahr. Er geht zurück auf den 11. wissenschaftlichen interdisziplinären Kongress für Dialogmarketing, den der DDV im September 2016 an der Hochschule RheinMain in Wiesbaden veranstaltete.... more...

  • Consumer Redressal System and Consumer Protection in Indiaby MC Paul; Justice JD Kapoor

    Kalpaz Publications 2015; US$ 64.99

    The book edited by Prof. Paul has insightful analysis of the present existing scenario of Consumer Disputes Redressal Fora and uncovering who e gamut of i s sues and challenges that has been crept in under various circumstances over the years while delivering the consumer justice in our country established under the benevolent Consumer Protect i on... more...