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Consumer Behavior

Most popular at the top

  • Shopper Marketingby Paul Barnett

    Business Expert Press 2016; US$ 29.95

    The book follows the story of the Big Beverage Company, a large multinational company, whose main source of profit is coffee. Their growth has stalled though in the face of increased competition from private label brands, and consumption shifts to different channels. As their growth has slowed so too the total categories, and so one afternoon their... more...

  • World on the Moveby Paulo Mauro; Tomas Hellebrandt

    Columbia University Press 2016; US$ 19.99

    The world is poised on the threshold of economic changes that will reduce the income gap between the rich and poor on a global scale while reshaping patterns of consumption. Rapid economic growth in emerging-market economies is projected to enable consumers worldwide to spend proportionately less on food and more on transportation, goods, and services,... more...

  • Blind Spotsby RJ Brideson

    Wiley 2017; US$ 21.00 US$ 18.50

    Are you ready for the next global economic disruption? Blind Spots outlines the way forward for companies who want to get early-mover advantage on this new $28 trillion economy. This powerful market has remained untapped, ignored and underserved despite the fact it is more economically powerful than India and China together – twice over... more...

  • High Wireby Peter Gosselin

    Basic Books 2009; US$ 24.00

    Peter Gosselin predicted in High Wire that the American worker would take on an exceedingly high level of risk in the American economy, and would be ever more exposed to the volatility of the market. Today, Gosselin's worst fears have been realized. American families are walking a high wire in which a medical crisis, a natural disaster, or the loss... more...

  • Economic Psychologyby Rob Ranyard

    Wiley 2017; US$ 61.50 US$ 55.35

    A comprehensive overview of contemporary economic psychology Economic Psychology  presents an accessible overview of contemporary economic psychology. The science of economic mental life and behavior is increasingly relevant as people are expected to take more responsibility for their household and personal economic decisions. The text will,... more...

  • Consumption and Generational Changeby Ian Jones

    Taylor and Francis 2017; US$ 57.95

    The study of consumption in social life is growing. Moving from being a relatively unimportant part of the processes of production, distribution, and exchange, questions of how people consume and to what ends now occupy center stage. Today's capitalism is exemplified by a global arena of consumption in which distance is no obstacle to distribution... more...

  • Married to the Brandby Gallup

    Gallup Press 2018; US$ 24.95

    Packed with stories and compelling discoveries from an impressive worldwide consumer database, Married to the Brand reveals why consumers bond with some brands — but not others. Looking through the all-important eyes of the consumer, it shows what companies must do to build enduring and profitable brand relationships. Companies spend millions of dollars... more...

  • Big Data in Practiceby Bernard Marr

    Wiley 2016; US$ 50.00 US$ 43.99

    The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge... more...

  • The Routledge Companion to Consumer Behaviorby Michael R. Solomon; Tina M. Lowrey

    Taylor and Francis 2017; US$ 64.95

    The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic. It brings together an international set of scholars, many of whom are "household names", to examine the diverse approaches... more...

  • Wharton on Making Decisionsby Stephen J. Hoch; Howard C. Kunreuther; Robert E. Gunther

    Wiley 2002; US$ 29.95 US$ 26.50

    Perspectives from leaders in decision science at Wharton Organized in part through Wharton's Risk Management and Decision Processes Center, the book assembles leading researchers from Wharton's business faculty who demonstrate how to apply the latest approaches in decision-making from four perspectives: personal, managerial, negotiator, and consumer.... more...