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Consumer Behavior

  • Consumer Insightby

    Kogan Page 2004; US$ 39.95

    Provides comprehensive coverage of the classic areas that market researchers and marketers need to focus on. more...

  • Spotifyby 50Minutos.es

    Primento Digital 2017; US$ 5.99

    El rey de la música en streaming  Este libro es una guía práctica y accesible para descubrirlo todo sobre Spotify, que le aportará la información esencial y le permitirá ganar tiempo. En tan solo 50 minutos usted podrá: •Entender cómo surge la idea de construir una plataforma basada en el modelo freemium y que permite acceder a una gama... more...

  • Spotify, Music for Everyoneby 50MINUTES.COM

    Primento Digital 2017; US$ 5.99

    Find out how Spotify changed the way we listen to music in just 50 minutes! Spotify is a music streaming service which was launched in 2008. Its freemium business model, which allows users to choose between listening to music for free or paying a monthly subscription to access an ad-free version of the site, has attracted 140 million active users... more...

  • YouTube, The Home of Vloggingby 50MINUTES.COM

    Primento Digital 2017; US$ 5.99

    Find out how YouTube made video content accessible to all in just 50 minutes! YouTube is a video sharing platform which was launched in 2005. Although it was originally developed as a simple video sharing platform, it has evolved into one of the most popular websites on the internet, with one billion hours of content being watched on the site per... more...

  • Building Strong Brandsby David A. Aaker

    Free Press 2011; US$ 14.99

    As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real... more...

  • Managing Brand Equityby David A. Aaker

    Free Press 2009; US$ 16.99

    The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and proprietary resources such as patents, trademarks, and channel relationships. These assets, which comprise brand equity, are a primary source of competitive... more...

  • Brand Equity & Advertisingby David A. Aaker; Alexander L. Biel; David A. Aaker; David A. Aaker; Alexander Biel

    Taylor and Francis 2013; US$ 98.95

    The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest both in academia and in the "real world." The principle theory behind these conferences is that much can be gained by joining advertising and marketing professionals with academic researchers in advertising.... more...

  • The Authority of the Consumerby Nicholas Abercrombie; Russell Keat; Nigel Whiteley

    Taylor and Francis 2003; US$ 67.95

    First published in 2004. Routledge is an imprint of Taylor & Francis, an informa company. more...

  • Phishing for Phoolsby George A. Akerlof; Robert J. Shiller

    Princeton University Press 2015; US$ 16.95 US$ 15.42

    Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand. In Phishing for Phools , Nobel Prize–winning economists George Akerlof and Robert Shiller deliver a fundamental challenge to this insight, arguing that markets harm as well as help us. As long as there... more...

  • The Handbook of Attitudesby Dolores Albarracin; Blair T. Johnson; Mark P. Zanna

    Taylor and Francis 2014; US$ 62.95

    This new handbook presents, synthesizes, and integrates the existing knowledge of methods, theories, and data in attitudes. The editors' goal is to promote an understanding of the broader principles underlying attitudes across several disciplines. Divided into three parts: one on definitions and methods; another on the relations of attitudes with beliefs,... more...