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Consumer Behavior

  • A History of American Consumptionby Terrence H. Witkowski

    Taylor and Francis 2017; US$ 54.95

    The United States has been near the forefront of global consumption trends since the 1700s, and for the past century and more, Americans have been the world’s foremost consuming people. Informed and inspired by the literature from consumer culture theory, as well as drawing from numerous studies in social and cultural history, A History of American... more...

  • From the Democratic Deficit to a Democratic Surplusby Athanasios Psygkas

    Oxford University Press 2017; US$ 97.99

    This book informs current understandings of regulatory agency operations and institutional design by drawing on an original dataset of public consultations and interviews with agency officials, industry and consumer group representatives in Paris, Athens, Brussels, and London. The on-the-ground original research provides a strong foundation for the... more...

  • Entgrenzungen des Konsumsby Peter Kenning; Jörn Lamla

    Springer Fachmedien Wiesbaden 2017; US$ 39.58

    In diesem Tagungsband gehen renommierte Autoren und Autorinnen aus den Verbraucherwissenschaften der Frage nach, inwieweit die vielschichtigen neueren Praktiken des Konsums die Verbraucherforschung beeinflussen. Im Fokus steht die Problematik, welche Implikationen mit einer Entgrenzung des Konsums für die Verbraucherforschung verbunden sind. Das Ziel... more...

  • Context and Cognition in Consumer Psychologyby Gordon Foxall

    Taylor and Francis 2017; US$ 45.95

    Context and Cognition in Consumer Psychology is concerned with the psychological explanation of consumer choice. It pays particular attention to the roles of perception and emotion in accounting for consumers’ actions and their interaction with the desires and beliefs in terms of which consumer choice is frequently analyzed. In this engaging book,... more...

  • A Brain for Business – A Brain for Lifeby Shane O'Mara

    Springer International Publishing 2017; US$ 27.07

    Behaviour change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behaviour individuals and organisations can adapt to the demands of the modern world. The brain matters in business. The problem is that our brains have many biases, heuristics and predilections that can distort behaviour and... more...

  • Brand Genderby Theo Lieven

    Springer International Publishing 2017; US$ 117.75

    This book explores ways to drive and increase a brand’s most important property, its equity. Focussing on gender, the author analyses the impact of assigning personalities and characteristics to products and how this can affect the management of brands on a global scale. Using detailed examples, the author argues that brands with low masculine and... more...

  • Advanced Introduction to Behavioral Economicsby John F. Tomer

    Edward Elgar Publishing 2017; US$ 40.00

    Leading researcher John F. Tomer presents an invigorating and concise introduction to behavioral economics that offers essential behavioral theories, perspectives, trends and developments within this ever-evolving discipline. more...

  • The Routledge Companion to Consumer Behaviorby Michael R. Solomon; Tina M. Lowrey

    Taylor and Francis 2017; US$ 64.95

    The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic. It brings together an international set of scholars, many of whom are "household names", to examine the diverse approaches... more...

  • Design Managementby Sotiris T. Lalaounis

    Taylor and Francis 2017; US$ 46.95

    Placed at the nexus between marketing and organisational studies, this book breaks a new ground on the intersection of these two disciplines with design management. With the latest marketing thinking assigning greater emphasis on organisations co-creating value with consumers and other stakeholders by placing them at the heart of the product/service... more...

  • Advances in Luxury Brand Managementby Jean-Noël Kapferer; Joachim Kernstock; Tim Oliver Brexendorf; Shaun M. Powell

    Springer International Publishing 2017; US$ 121.76

    Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the  Journal of Brand Management  explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide,... more...