Athletic contests. Sports events

195 titles from
The Elusive Fan: Reinventing Sports in a Crowded Marketplace

Sports are a multibillion-dollar global business that will continue to grow by leaps and bounds into...

Team Sports Marketing

Some might argue that sports marketing is a mere subfield of marketing, meaning that there are...

Sport Management

Sport Management: principles and applications second edition provides a comprehensive introduction...

Sports Marketing: A Strategic Perspective, 5th edition

Sports Marketing

A Strategic Perspective, 5th edition


Now in a fully revised and updated 5 th edition, Sports Marketing: A Strategic Perspective is the...

Strategic Sport Marketing
Allen & Unwin (2003)

A fully updated new edition of this comprehensive introduction to sport marketing for both tertiary...

Rome 1960: The Olympics That Changed the World

Rome 1960

The Olympics That Changed the World


From the critically acclaimed and bestselling author David Maraniss, a groundbreaking book that...

International Handbook on the Economics of Mega Sporting Events

From the Olympics to the World Cup, mega sporting events are a source of enjoyment for tens of...

Marketing the Sports Organisation: Building Networks and Relationships

Marketing the Sports Organisation

Building Networks and Relationships


Marketing and the world of sport overlap in two main ways: in the marketing of sports related...

Handbook on the Economics of Sport

The worldwide growth in sports participation, attendance and broadcasting has spawned a lively...

Sports Sponsorship And Brand Development: The Subaru and Jaguar Stories

Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and...