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Athletic contests. Sports events

Most popular at the top

  • Sport als Erlebnisrahmen im Eventmarketingby Jan Drengner

    Springer Fachmedien Wiesbaden 2014; US$ 4.95

    Jan Drengner erörtert, wie Unternehmen durch die Einbeziehung des Sports das Erlebnispotenzial ihrer Marketing-Events erhöhen können, um so ihre Kommunikationsziele effizienter zu erreichen. Aufgrund seiner hohen gesellschaftlichen Akzeptanz bietet der Sport vielfältige Ansatzpunkte zur Ausgestaltung des Eventmarketing. Aufbauend auf einem Überblick... more...

  • Sports Marketingby Larry DeGaris

    Taylor and Francis 2015; US$ 65.95

    Any sports marketing student or prospective sports marketer has to understand in detail genuine industry trends and be able to recognise solutions to real-world scenarios. Sports Marketing: A Practical Approach is the first textbook to offer a comprehensive, engaging and practice-focused bridge between academic theory and real-life, industry-based... more...

  • The Secret Lives of Sports Fansby Daniel Clery

    Gerald Duckworth & Co 2013; US$ 11.99

    What is happening to our brains when we watch an exhilarating match? Why are fans so loyal to their team? Journalist Eric Simons explores the psychology behind the love of the game. Attending neuroscience conferences, talking to psychologists, scientists and fans, he sets out to discover what it is that makes sport so strangely compelling. more...

  • Sport Management and the Natural Environmentby Jonathan M. Casper; Michael E. Pfahl

    Taylor and Francis 2015; US$ 53.95

    With climate change and other environmental issues becoming increasingly prominent, any successful sport organization now has to incorporate environmental concerns into their business strategy, while all sport managers must understand how to implement environmental initiatives into their everyday business. Sport Management and the Natural Environment... more...

  • Plunkett's Sports Industry Almanac 2016by Jack W. Plunkett

    Plunkett Research Ltd. 2015; US$ 349.99

    Plunkett'S Sports Industry Almanac 2016 Key Findings: &Bull;Plunkett Research Lists Top 350 Companies in Sports and Names Top Trends Changing the Industry for the Mid Term. Key Features: &Bull;Industry Trends Analysis, Market Data and Competitive Intelligence &Bull;Market Forecasts and Industry Statistics &Bull;Industry Associations... more...

  • Historical Dictionary of the Olympic Movementby Ian Buchanan; Bill Mallon

    Scarecrow Press 2005; US$ 123.50

    The third edition of this fascinating book deals with both levels of the competition—the competitive side and the administrative side. The dictionary includes hundreds of cross-referenced entries on the major sports, more outstanding athletes, participating countries and numerous bodies in the organization as well as successive generations of officials—starting... more...

  • The Olympic Games Explainedby Jim Parry; Vassil Girginov

    Taylor and Francis 2004; US$ 55.95

    This multidisciplinary text is a comprehensive introduction to the central themes and background of the modern Games. The text considers a range of topics including:  the ancient Olympics the modern revival of the nineteenth century the development of the Games throughout the twentieth century. the media and the Olympics Olympic marketing... more...

  • Handbook on the Economics of Sportby W. Andreff; S. Szymanski

    Edward Elgar Publishing 2007; US$ 92.00

    The worldwide growth in sports participation, attendance and broadcasting has spawned a lively interest in economic analysis of sporting activities. The Handbook on the Economics of Sport is an original reference work by a stellar group of 65 experts whose monographs cover virtually all the significant aspects of the field. It is unique and valuable... more...

  • Team Sports Marketingby Kirk Wakeland

    Taylor and Francis 2007; US$ 59.95

    Some might argue that sports marketing is a mere subfield of marketing, meaning that there are theoretical and practical dimensions that apply only to sports marketing and are only of interest to those involved in sports. In Team Sports Marketing, author Kirk Wakefield dispels this argument by demonstrating that effective sports marketing epitomizes... more...

  • Stadium Gamesby Jay Weiner

    University of Minnesota Press 2000; US$ 30.00

    In Stadium Games, veteran Minneapolis Star Tribune reporter Jay Weiner analyzes Minnesota’s fifty-year history with pro sports and the issues contributing to the bid for a new stadium for the Minnesota Twins, along the way providing a big-picture evaluation of national sports economics. more...