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Communication

Most popular at the top

  • Mediamorphosisby Roger F. Fidler

    SAGE Publications 1997; US$ 69.00

    This book is about technological change within human communication and the media. Not technical, this work is an overview and evaluation of new communication technologies. Roger Fidler demystifies emerging media technologies and provides a structure for understanding their potential influences on the popular forms of mainstream media such as newspapers,... more...

  • 21st Century Communication: A Reference Handbookby William F. Eadie

    SAGE Publications 2009; US$ 215.00

    Via 100 entries or "mini-chapters," the SAGE 21st Century Reference Series volumes on Communication will highlight the most important topics, issues, questions, and debates any student obtaining a degree in the field of communication ought to have mastered for effectiveness in the 21st Century. The purpose is to provide undergraduate majors with an... more...

  • Critical Communication Pedagogyby Deanna L. Fassett; John T. Warren

    SAGE Publications 2006; US$ 48.00

    In this autoethnographic work, authors Deanna L. Fassett and John T. Warren illustrate a synthesis of critical pedagogy and instructional communication, as both a field of study and a teaching philosophy. Critical Communication Pedagogy is a poetic work that charts paradigmatic tensions in instructional communication research, articulates commitments... more...

  • Interaktionale Rezeptionsforschungby Hans-Jürgen Bucher; Peter Schumacher

    Springer Fachmedien Wiesbaden 2012; US$ 30.83

    Ziel des Bandes ist es, den Begriff der Interaktivität für die Rezeptionsforschung fruchtbar zu machen. Dementsprechend werden Befunde aus verschiedenen Blickaufzeichnungsstudien vorgestellt und in einen rezeptionstheoretischen Zusammenhang eingeordnet. Die Besonderheit des Ansatzes besteht darin, dass Rezeptionsdaten auf die spezifischen Strukturmerkmale... more...

  • Optimierte Zielgruppenanspracheby Christopher M. Schmidt

    Springer Fachmedien Wiesbaden 2012; US$ 30.83

    ​​​Der Band bietet die Ergebnissedes internationalen Forschungsprojekts Identitätsbildung im europäischenGeschäftsbericht – Shaping Identities in European Annual Reports , der in Kooperation zwischen Universitäten aus Deutschland, Dänemark, denNiederlanden und Finnland entstanden ist. Die Beiträge zeigen, wie sich dieFrage der einzigartigen Positionierbarkeit... more...

  • Messung und Steuerung der Kommunikations-Effizienzby Jürgen Schwarz

    Springer Fachmedien Wiesbaden 2012; US$ 54.48

    ​Der zunehmende Wettbewerbsdruck in allen Branchen zwingt Unternehmen ihre Marketingbudgets nicht nur effektiv sondern auch möglichst effizient einzusetzen. Vor allem im Kommunikationscontrolling wird vermehrt eine systematische Messung und Steuerung der Kommunikations-effizienz gefordert, die transparent und nachvollziehbar ist. Jürgen Schwarz identifiziert... more...

  • Zizek and the Mediaby Paul A. Taylor

    Wiley 2013; US$ 22.95 US$ 20.66

    Slavoj Zizek reaches the parts of the media that other theorists cannot. With sources ranging from Thomas Aquinas to Quentin Tarantino and Desperate Housewives to Dostoyevsky, Zizek mixes high theory with low culture more engagingly than any other thinker alive today. His prolific output includes such media friendly content as a TV series (The Pervert's... more...

  • Digital Memory and the Archiveby Jussi Parikka; Wolfgang Ernst

    University of Minnesota Press 2012; US$ 75.00 US$ 63.75

    In the popular imagination, archives are remote, largely obsolete institutions: either antiquated, inevitably dusty libraries or sinister repositories of personal secrets maintained by police states. Yet the archive is now a ubiquitous feature of digital life. Rather than being deleted, e-mails and other computer files are archived. Media software... more...

  • Communication Yearbook 37by Elisia L. Cohen

    Taylor and Francis 2013; US$ 54.95

    Communication Yearbook 37 continues the tradition of publishing state-of-the-discipline literature reviews and essays. Editor Elisia Cohen presents a volume that is highly international and interdisciplinary in scope, with authors and chapters representing the broad global interests of the International Communication Association. The contents include... more...

  • Making Connectionsby Charles T. Meadow

    Scarecrow Press 2002; US$ 63.00

    Meadow takes us on a Cook's tour of communication technologies across time_the alphabet and moveable type printing, cave drawings and carrier pigeons, telephones, television and, of course, the Internet. In each case, Meadow shows how these (and other devices) are connected to each other, even as they serve to make connections between people. more...