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Public relations. Industrial publicity

Most popular at the top

  • Facets of Corporate Identity, Communication and Reputationby Tc Melewar

    Taylor and Francis 2008; US$ 68.95

    Corporate branding and communication is big business. Companies throughout the world invest millions in strategies which aim to reinvent their profile in subtle yet important ways. The investment must be working, but what is it being spent on, and how do these rebranding exercises work? Including contributions from academics and practitioners,... more...

  • Smarter Property Investmentby Peter Cerexhe

    Allen & Unwin 2008; US$ 15.88

    Making a profit from investing in residential property is not the surefire success it's cracked up to be. This 3rd edition of a successful book spells out the pitfalls to avoid when investing in residential property and tells you how to make smarter i more...

  • Planning in Britainby Andrew Gilg

    SAGE Publications 2005; US$ 48.00

    This accessible textbook offers the first critical introduction to the UK's urban and rural planning policy. Andrew Gilg explains and evaluates policy development at each of the key stages: · Objectives: what is the aim of planning in the UK? · Methods: how appropriate is UK planning legislation? · Procedures: how effective are the planning... more...

  • Risk Issues and Crisis Management in Public Relationsby Michael Regester; Judy Larkin

    Kogan Page 2008; US$ 22.64

    Risk Issues and Crisis Management in Public Relations defines reputation, explores how to value it and provides practical guidelines for effective reputation management, including advising companies on how to approach issues of Corporate Social Responsibility. more...

  • Naming Rightsby Terry Burton

    Wiley 2008; US$ 60.00 US$ 54.00

    In 2007 the sale of naming rights brought an estimated $4 billion in revenue to the nonprofit sector What slice of the pie did your organization enjoy? From transformational gifts to naming traditions to pricing strategies for capital campaigns, Naming Rights offers you a vivid collection of contemporary information that your organization can... more...

  • The Global Public Relations Handbook, Revised and Expanded Editionby Krishnamurthy Sriramesh; Dejan Vercic

    Taylor and Francis 2009; US$ 115.00

    Expanding on the theoretical framework for studying and practicing public relations around the world, The Global Public Relations Handbook, Revised and Expanded Edition extends the discussion in the first volume on the history, development, and current status of the public relations industry from a global perspective. This revised edition offers twenty... more...

  • Drivers of Environmental Change in Uplandsby Aletta Bonn; Tim Allott; Klaus Hubacek; Jon Stewart

    Taylor and Francis 2009; US$ 51.95

    The uplands are a crucial source of ecosystem services, such as water provision, carbon retention, maintenance of biodiversity, provision of recreation value and cultural heritage. This puts them in the focus of both environmental and social scientists as well as practitioners and land managers.. This volume brings together a wealth of knowledge of... more...

  • Excellent Public Relations and Effective Organizationsby James E. Grunig; David M. Dozier

    Taylor and Francis 2003; US$ 94.95

    This book is the final product of the "excellence project"--a comprehensive research effort commissioned by the International Association of Business Communicators (IABC) Research Foundation. Going well beyond any of the previously published reports on the Excellence study, this book contains many new statistical analyses of the survey data and more... more...

  • Public Relations As Relationship Managementby John A. Ledingham; Stephen D. Bruning

    Taylor and Francis 2000; US$ 59.95

    The emergence of relationship management as a paradigm for public relations scholarship and practice requires a close examination of just what is achieved by public relations--its definition, function and value, and the benefits it generates. Initiated by the editors' interest in cross-disciplinary exploration, this volume evolved to its current form... more...

  • A Manager's Guide To PR Projectsby Patricia J. Parsons

    Taylor and Francis 2003; US$ 43.95

    A Manager's Guide to PR Projects picks up where classic public relations textbooks leave off. It provides hands-on guidance in planning the preliminary research for a public relations project and creating a plan to achieve specific goals, guiding the reader through managing the project's implementation. It contains worksheets that can be used for... more...