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Public relations. Industrial publicity

Most popular at the top

  • The Public Relations Strategic Toolkitby Alison Theaker; Heather Yaxley

    Taylor and Francis 2012; US$ 50.95

    The Public Relations Strategic Toolkit provides a structured approach to understanding public relations and corporate communications. The focus is on professional skills development as well as approaches that are widely recognised as 'best practice'. Original methods are considered alongside well established procedures to ensure the changing requirements... more...

  • Public Relations als Machtmanagementby Jan Lies

    Springer Fachmedien Wiesbaden 2012; US$ 63.23

    Das Machtmanagement als Bestandteil der modernen Ökonomie ist ein Thema, das in den Wirtschaftswissenschaften bislang zu wenig diskutiert wird. Jan Lies nimmt sich der aktuellen wissenschaftlichen Debatten an und konzipiert eine evolutions­ökonomische Theorie von PR als Instrument des Machtmanagements von Unter­nehmen. Der PR-Arbeit als Bestandteil... more...

  • Organizational Identity in Practiceby Lin Lerpold; Davide Ravasi; Johan van Rekom; Guillaume Soenen

    Taylor and Francis 2012; US$ 67.95

    Organizational Identity in Practice provides much-needed, in-depth studies on what happens when  aspirations, claims and beliefs interact. Given the practical needs of managers and students, this exciting new text provides readers with more insight into what differences in these identity aspirations, claims and beliefs really mean and what we may... more...

  • Arbeitgeberattraktivität im demographischen Wandelby Jan Hauke Holste

    Springer Fachmedien Wiesbaden 2012; US$ 30.10

    ​Neue Begrifflichkeiten und globale Trends prägen das Personalwesen im 21. Jahrhundert. Ziel dieses Buches ist es, die Begrifflichkeiten Employer Branding und Talent Management zu ergründen und sie durch eine Befragung verschiedener Generationen auch empirisch zu erforschen. Es soll darüber hinaus diskutiert werden, welche Kriterien Arbeitgeberattraktivität... more...

  • Praxishandbuch Presse- und Öffentlichkeitsarbeitby Daniela Puttenat

    Springer Fachmedien Wiesbaden 2012; US$ 30.10

    Wie mache ich PR? Wie gelangen meine Unternehmensnachrichten oder Produktneuheiten in die Medien? Wie organisiere ich PR-Veranstaltungen und Kampagnen und wie kontrolliere ich den Erfolg meiner Arbeit? Woher bekomme ich Ideen für PR-Themen, die ankommen? Das Praxishandbuch PR und Öffentlichkeitsarbeit gibt einen umfassenden Überblick und viele praktische... more...

  • Handbook of Public Relationsby Robert L. Heath

    SAGE Publications 2000; US$ 66.00

    The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics. more...

  • Public Relations and Communication Managementby Krishnamurthy Sriramesh; Ansgar Zerfass; Jeong-Nam Kim

    Taylor and Francis 2013; US$ 52.95

    Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional publications, and have supervised 34 doctoral dissertations... more...

  • Strategic Public Relations Leadershipby Anne Gregory; Paul Willis

    Taylor and Francis 2013; US$ 60.95

    Public relations is operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a return on investment, alongside a requirement to coach... more...

  • Contemporary Perspectives on Corporate Marketingby John M.T. Balmer; Laura Illia; Almudena González del Valle Brena

    Taylor and Francis 2013; US$ 54.95

    Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades. Fields such as branding, marketing communications and public relations have all contributed to this boost. Whilst there is a large amount of literature on each of these disciplines, there is little systematic development... more...

  • Share This Tooby CIPR (Chartered Institute of Public Relations); Rob Brown; Stephen Waddington; Brian Solis

    Wiley 2013; US$ 32.00 US$ 27.99

    The follow up to Share This: The Social Media Handbook for PR Professionals. Share This is a practical handbook to the changes taking place in the media and was conceived and written by 24 public relations practitioners using many of the social tools and techniques that it addresses. The book covered the media and public relations industry,... more...