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Business Writing

Most popular at the top

  • The Advertising Solutionby Craig Simpson; Brian Kurtz

    Entrepreneur Press 2016; US$ 21.99

    Distilling the wisdom of the world’s greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Walks readers through time-tested methods of creating effective ad copy that increases profits. Dissects the principles... more...

  • Autor - editor emprendedorby Guy Kawasaki

    Guy Kawasaki 2016; US$ 9.99

    La tesis de APE es potente pero simple: llenar los papeles de autor, editor y empresario produce resultados que rivalizan con la publicación tradicional. Llamamos a esto "la edición artesanal" - es decir, cuando los escritores que aman su arte controlan el proceso de publicación y producen libros de alta calidad. APE es de 300 páginas de paso a paso,... more...

  • The Communication Clinic: 99 Proven Cures for the Most Common Business Mistakesby Barbara Pachter; Denise Cowie

    McGraw-Hill Education 2016; US$ 20.00

    The proven prescription for powerful business communication Sending an email plagued with typos. Rushing through a presentation. Never saying “no.” Under-dressing for a company event. What do these all have in common? Bad messaging. The Communication Clinic is a comprehensive, commonsense guide to getting the job of your dreams and presenting... more...

  • Lawyers, Liars, and the Art of Storytellingby Jonathan Shapiro

    American Bar Association 2016; US$ 9.99

    The practice of law is the business of persuasion, and storytelling is the most effective means of persuading. A credible lawyer capable of telling a well-reasoned story that moves the listener will always beat the lawyer who cannot. This entertaining book shows you how to convey legal information in a cogent, persuasive way to the client who needs... more...

  • You've Got 8 Secondsby Paul HELLMAN

    AMACOM 2017; US$ 14.95

    To get heard, says high-stakes communications expert Paul Hellman, you need to focus your message, be slightly different, and deliver with finesse. Through fast, fun, actionable tips, You’ve Got 8 Seconds explains what works and what doesn’t, what’s forgettable and what sticks. more...

  • The Ultimate Sales Letter 3rd Editon E-Bookby Dan S Kennedy

    Adams Media 2008; US$ 10.99

    Write Well to Sell Big! In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that... more...

  • The Everything Guide To Writing Copyby Steve Slaunwhite

    Adams Media 2007; US$ 9.99

    A Simon & Schuster eBook. Simon & Schuster has a great book for every reader. more...

  • Twenty Steps To Power, Influence, And Control Over Peopleby H. W. Gabriel

    Golden Springs Publishing 2016; US$ 4.99

    This Master-Plan gives you the incalculable new power to dominate, command and manipulate people around you! Add new STRENGTH to your WILL! Get new AUTHORITY in your MANNER! New POWER to COMMAND! New-won MASTERY of LIFE! DON’T put off for one more day your decision. Take this book into your life now. Start the automatic success-process working... more...

  • How To Make Your Sales Sizzle in 17 Daysby Elmer Wheeler

    Golden Springs Publishing 2016; US$ 3.99

    If you want to improve your present selling ability.....If you need a “brushing up job,” after the past few non-selling years.....Or if you are in another business and feel you want to enter selling..... Then this is the course for you! Read on! If you abhor “long courses” that take months and months.....If the idea of learning how to sell in 17... more...

  • Come gestire un blog, Come far soldi con un Richard G Lowe Jr; Ylenia Patuzzi

    The Writing King 2017; US$ 4.00

    C'è un’arte nello scrivere un articolo che ha la proprietà di invogliare il lettore ad agire. Questo è il filo conduttore del libro che state leggendo sul vostro Kindle proprio ora. Qui, imparerete come si crea un articolo che ottenga l'interesse del lettore, lo affascini, lo informi e lo spinga a prendere una decisione entro la fine della lettura.... more...