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Most popular at the top

  • Public Relations Techniques That Workby Jim Dunn

    Thorogood Publishing 1999; US$ 16.95

    This pocketbook offers advice on effective public relations. From the role of the PR officer to fees and costs and the effective use of PR in radio and television, the text details the "rules" and steps to be taken in order to develop successful media relations. more...

  • In the Hot Zoneby Kevin Sites

    HarperCollins 2009; US$ 11.99

    Kevin Sites is a man on a mission. Venturing alone into the dark heart of war, armed with just a video camera, a digital camera, a laptop, and a satellite modem, the award-winning journalist covered virtually every major global hot spot as the first Internet correspondent for Yahoo! News. Beginning his journey with the anarchic chaos of Somalia in... more...

  • Guerrilla P.R. 2.0by Michael Levine

    HarperCollins 2009; US$ 6.99

    The world's most widely used and seminal introduction to public relations—now fully revised and updated for the 21st century with online strategies that work Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small business owner,... more...

  • Luxury Fashion Brandingby Uché Okonkwo

    Palgrave Macmillan 2007; US$ 65.00

    This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire. more...

  • Scientific Advertisingby Claude Hopkins

    The Floating Press 1923; US$ 7.95 US$ 6.92

    The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic law. Advertising,... more...

  • Sams Teach Yourself Twitter in 10 Minutesby Tee Morris

    Pearson Education 2009; US$ 11.99

    Sams Teach Yourself Twitter in 10 Minutes offers straightforward, practical answers for fast results. By working through the 10-minute lessons, you learn everything you need to know to use Twitter quickly and easily. Step-by-step instructions walk you through the most common questions, issues, and tasks. "Did You Know?" tips offer insider advice... more...

  • Chuck Klosterman on Media and Cultureby Chuck Klosterman

    Scribner 2010; US$ 7.99

    From Sex, Drugs, and Cocoa Puffs ; Chuck Klosterman IV ; and Eating the Dinosaur , these essays are now available in this ebook collection for fans of Klosterman’s writing on media and culture. more...

  • The Wonderful Roomby Bryan Woolley

    Wings Press 2010; US$ 9.95

    Following the life of journalist Bryan Woolley, this lively account paints a colorful and accurate picture of newspaper reporting on the Mexican border 50 years ago. From Woolley’s initiation at the El Paso Times to his smoking cigars with Andres Segovia and his pulling on the pant leg of Louie Armstrong to get an interview, this is the tale of... more...

  • Social Media Is More Than Just YouTube, LinkedIn, Facebook, and Twitterby Jamie Turner; Reshma Shah

    Pearson Education 2010; US$ 1.99

    This Element is an excerpt from How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business (9780132100564) by Jamie Turner and Dr. Reshma Shah. Available in print and digital formats.   Understand the broad range of social media tools and platforms available to you–and how to weave together... more...

  • The Handbook of Online and Social Media Researchby Ray Poynter

    Wiley 2010; US$ 70.00 US$ 63.00

    Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. This groundbreaking reference examines why traditional research is broken, both in theory and practice, and includes chapters on... more...