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  • Write, Copy, Make Moneyby Andy Maslen

    Marshall Cavendish International (Asia) Ptd Ltd 2010; US$ 22.40

    Anyone who writes copy for a living eventually has to decide whether to go it alone (if they have not already done so). Based on the author’s experience of running one of the most successful copywriting agencies in Europe, this book provides straight-talking, savvy advice on how to be a successful freelance copywriter. more...

  • Chasing Youth Culture and Getting it Rightby Tina Wells

    Wiley 2011; US$ 24.95 US$ 21.99

    Understand and market to the newest wave of millennials Whether you're a business professional trying to decode the $43 billion youth market, a marketer looking for a message that connects, or an entrepreneur trying to develop youth-oriented products, Chasing Youth Culture and Getting It Right gives you an unparalleled field guide to the newest... more...

  • The Best Digital Marketing Campaigns in the Worldby Damian Ryan; Calvin Jones

    Kogan Page 2011; US$ 18.69

    The Best Digital Marketing Campaigns in the World brings together an international collection of the most successful digital marketing campaigns of our time, assessing what they achieved and the business lessons learnt. more...

  • The Visionary Packageby Herbert M. Meyers; Richard Gerstman

    Palgrave Macmillan 2004; US$ 80.00

    The retail market is in a revolution which is creating new opportunities in a world of direct connections, where information is exchanged instantly and geography is no longer a barrier. This book contains valuable information and guidelines for marketers, retailers, manufacturers, designers and communication professionals in relation to new opportunities... more...

  • Content Marketingby Rebecca Lieb

    Pearson Education 2011; US$ 19.99

    If you have a website, a blog, or even a Facebook or Twitter presence, you are a publisher. Think like one: build a digital content strategy that embraces words, images and multimedia to systematically enhance consumer engagement and conversion rates. In Content Marketing , world-renowned digital content expert Rebecca Lieb offers all the detailed,... more...

  • Brainfluenceby Roger Dooley

    Wiley 2011; US$ 24.95 US$ 21.99

    Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive... more...

  • Media Sellingby Charles Warner

    Wiley 2011; US$ 77.95 US$ 70.16

    This newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, while continuing as a seminal resource for information on media sales. A classic in this field, this book has long served students and professionals in broadcasting and media industries as... more...

  • Socialnomicsby Erik Qualman

    Wiley 2012; US$ 19.95 US$ 17.50

    The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its power Socialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing... more...

  • Handbook of Research on International Advertisingby Shintaro Okazaki

    Edward Elgar Publishing 2012; US$ 60.00

    The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas in international advertising. It incorporates those visions and insights into areas that have seldom been touched in prior international advertising research, such as research in digital media, retrospective research,... more...

  • Spending Advertising Money in the Digital Ageby Hamish Pringle; Jim Marshall

    Kogan Page 2011; US$ 32.99

    Spending Advertising Money in the Digital Age provides detailed advice, backed up by solid research, on how to understand today's complex media landscape, allocate a brand's media budget most accurately, and then deploy it most effectively in order to build business. more...