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Advertising

Most popular at the top

  • Careers in Advertisingby S. William Pattis

    McGraw-Hill Education 2004; US$ 18.00

    For college students planning a future, professionals looking to change fields, or anyone who wants new insight into a specific profession, this series offers: Specific information on each profession Career choices within each field Information on working conditions Details on responsibilities, education, and training required And much more... more...

  • The Online Advertising Playbookby Joe Plummer; Stephen D. Rappaport; Taddy Hall; Robert Barocci

    Wiley 2007; US$ 38.00 US$ 33.50

    Praise for The Online Advertising Playbook "Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don't always get it right. The ARF's The Online Advertising Playbook provides critical insight on what sticks and what doesn't... more...

  • Branded Maleby Mark Tungate

    Kogan Page 2008; US$ 39.95

    Branded Male is about marketing to men. It looks at the evolution of the male consumer, branding and the marketing strategies used to reach the male market in areas such as technology and fashion. more...

  • Advertising in Modern and Postmodern Timesby Pamela Odih

    SAGE Publications 2007; US$ 8.00

    This richly illustrated, incisive text produces the most complete critical introduction to advertising culture. Filling a critical gap in the literature, Advertising in Modern and Postmodern Times examines the forms of consumer subjectivity resulting from of postmodern disruptions in time and space and the significance of advertising for the identity... more...

  • Power Sales Wordsby Vicky Oliver

    Sourcebooks, Inc. 2006; US$ 12.99

    In today's fast-paced market, copywriters have approximately three seconds to grab--and keep--a reader's attention. Power Sales Words is the only reference you need help write attention-grabbing and powerful headlines. more...

  • Advertising and the Mind of the Consumerby Max Sutherland

    Allen & Unwin 2009; US$ 36.31

    Unravels the mysteries that surround the art of advertising, taking us into the mind of the consumer and explaining how advertising messages work - or misfire - and why. Fully revised international edition. more...

  • Advertising Basics!by J.V. Vilanilam; A.K. Varghese

    SAGE India 2004; US$ 42.95

    Advertising Basics! is a one-stop resource for anyone who wishes to understand and unravel the exciting world of advertising. Beginning from the basics, the book uses a simple commonsense approach to explain everything one wants to know about advertising and how the industry works on a daily basis. The book begins with a brief history which gives the... more...

  • The Origin of Brandsby Al Ries; Laura Ries

    HarperCollins 2009; US$ 11.99

    What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, The Origin of Brands , the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating innovative products, building a successful brand, and, in turn,... more...

  • From Those Wonderful Folks Who Gave You Pearl Harbby Jerry Della Femina

    Simon & Schuster 2010; US$ 11.99

    Vividly reminiscent of the goings-on at Sterling Cooper — the late nights, the three-martini lunches, the sex on couches, and, of course, the actual work of plugging products — this is the story of what Madison Avenue was really like in the ’60s. A worldwide bestseller when first published in 1970, this frank, irreverent, and hilarious memoir is a... more...

  • Advertising Media Planning, Seventh Editionby Roger Baron; Jack Z. Sissors

    McGraw-Hill Education 2010; US$ 90.00

    The industry standard for 30 years—updated to include the newest developments in digitization and the three screens of video Apply the latest advertising technologies Build your brand in every medium Create the right budget for each campaign Through six previous editions, Advertising Media Planning has proven essential to the success of both... more...