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Advertising

Most popular at the top

  • Advertising Creativeby Tom Altstiel; Jean M. Grow

    SAGE Publications 2015; US$ 82.00

    Advertising Creative is the first “postdigital” creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. The book gets right to the point of advertising by stressing key principles and practical information students and working professionals can use to communicate effectively in this postdigital... more...

  • Nawabs, Nudes, Noodlesby Ambi Parameswaran

    Pan Macmillan 2016; US$ 17.86

    This is as much the story of Indian advertising as it is about India. Ad veteran Ambi Parameswaran looks at how advertising has evolved, reflecting the country's culture, politics and economy in the last fifty years. From sartorial taste and food habits to marriage and old age, music and language to celebrities and censorship, Ambi... more...

  • Ad Lawby Richard Lindsay

    Kogan Page 2016; US$ 45.82

    A practical and succinct guide to the legal and regulatory challenges to consider when planning, implementing and managing advertising campaigns. more...

  • The End of Advertisingby Andrew Essex

    Random House Publishing Group 2017; US$ 27.00

    A recovering Mad Man throws down the ultimate challenge to his profession: Innovate or die. The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This $600 billion industry is now careening toward outright extinction, after having taken for granted a captive... more...

  • Advertisingby Mara Einstein

    Oxford University Press 2017; US$ 10.99

    Mara Einstein exposes how our shopping, political, and even dating preferences are unwittingly formed by brand images and the mythologies embedded in them. Advertising: What Everyone Needs to Know® helps us combat the effects of manipulative advertising and enables the reader to understand how marketing industries work in the digital age, particularly... more...

  • Pick Meby Nancy Vonk; Janet Kestin

    Wiley 2010; US$ 22.00 US$ 19.50

    Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you're a student or a young professional loaded with questions, this one-of-a-kind guide shows you how to land a job and how to thrive once you're in and the pressure is on. Authors Nancy Vonk and Janet Kestin are seasoned... more...

  • Web Marketing All-in-One For Dummiesby John Arnold; Michael Becker; Marty Dickinson; Ian Lurie; Elizabeth Marsten

    Wiley 2012; US$ 34.99 US$ 30.99

    Build an online presence for your business with web marketing Why buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site building, search engine... more...

  • Storyscapingby Gaston Legorburu; Darren McColl

    Wiley 2014; US$ 30.00 US$ 26.50

    How to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This book describes... more...

  • Convergeby Bob W. Lord; Ray Velez

    Wiley 2013; US$ 29.95 US$ 26.50

    The leaders of Razorfish share their strategies for merging marketing and IT To create rich, technologically enabled experiences, enterprises need close collaboration between marketing and IT. Converge explains how the merging of technology, media, and creativity is revolutionizing marketing and business strategy. The CEO and CTO of Razorfish,... more...

  • Data Driven Marketing For Dummiesby David Semmelroth

    Wiley 2013; US$ 26.99 US$ 23.99

    Embrace data and use it to sell and market your products Data is everywhere and it keeps growing and accumulating. Companies need to embrace big data and make it work harder to help them sell and market their products. Successful data analysis can help marketing professionals spot sales trends, develop smarter marketing campaigns, and accurately... more...