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  • Advertisingby Mara Einstein

    Oxford University Press 2017; US$ 10.99

    Mara Einstein exposes how our shopping, political, and even dating preferences are unwittingly formed by brand images and the mythologies embedded in them. Advertising: What Everyone Needs to Know? helps us combat the effects of manipulative advertising and enables the reader to understand how marketing industries work in the digital age, particularly... more...

  • Permission Marketingby Seth Godin

    Simon & Schuster 1999; US$ 12.99

    The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" -- the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts... more...

  • The Advertised Mindby Erik du Plessis

    Kogan Page 2005; US$ 35.00

    Advertised Mind contains a treasury of ideas for bringing new life to your brands, illustrated by compelling case studies. more...

  • Brain Tattoosby Karen Post

    AMACOM 2004; US$ 17.95

    Make your brand so strong customers can’t get it out of their heads! more...

  • Discourse of Advertisingby Guy Cook

    Taylor & Francis 1992; US$ 41.95

    Examines the language of advertising in interaction with the texts around it, with music, pictures and people. Relevant linguistic theories are explained, examples from literature and recent adverts are included as are practical exercises. more...

  • An Advertiser's Guide to Better Radio Advertisingby Andrew Ingram; Mark Barber

    Wiley 2006; US$ 71.00 US$ 63.90

    There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to understanding and exploiting the true power of radio as the ?brand conversation medium?. Combining theory,... more...

  • Hypnotic Writingby Joe Vitale

    Wiley 2010; US$ 19.95 US$ 17.50

    Discover the secrets of written persuasion! "The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting,... more...

  • The Adweek Copywriting Handbookby Joseph Sugarman

    Wiley 2012; US$ 24.00 US$ 20.99

    Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited... more...

  • Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000by Pete Blackshaw

    The Crown Publishing Group 2008; US$ 21.95

    In today’s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"—blogs, social networking pages, message boards, product review sites—even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers,... more...

  • All You Need is a Good Idea!by Jay H. Heyman

    Wiley 2008; US$ 24.95 US$ 21.99

    In All You Need Is a Good Idea , Jay Heyman shows you how to create powerful marketing and advertising ideas that will dramatically increase sales for your business. Perfect for entrepreneurs and small business owners?or operators of any size business, for that matter?this valuable marketing resource will help any business stand out in the marketplace,... more...