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Advertising

  • Advertisingby Mara Einstein

    Oxford University Press 2017; US$ 10.99

    Mara Einstein exposes how our shopping, political, and even dating preferences are unwittingly formed by brand images and the mythologies embedded in them. Advertising: What Everyone Needs to Know? helps us combat the effects of manipulative advertising and enables the reader to understand how marketing industries work in the digital age, particularly... more...

  • The End of Advertisingby Andrew Essex

    Random House Publishing Group 2017; US$ 27.00

    A recovering Mad Man throws down the ultimate challenge to his profession: Innovate or die. The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This $600 billion industry is now careening toward outright extinction, after having taken for granted a captive... more...

  • Confronting Technopolyby Phil Rose

    Intellect Books Ltd 2017; US$ 95.14

    In 1992, Neil Postman presciently coined the term 'technopoly' to refer to 'the surrender of culture to technology'. This book brings together a number of contributors from different disciplinary perspectives to analyse technopoly both as a concept and as it is seen and understood in contemporary society. Contributors present both analysis of and strategies... more...

  • Taking Up McLuhan's Causeby Corey Anton; Robert Logan; Lance Strate

    Intellect Books Ltd 2017; US$ 95.14

    This book brings together a number of prominent scholars to explore a relatively under-studied area of Marshall McLuhan’s thought: his idea of formal cause and the role that formal cause plays in the emergence of new technologies and in structuring societal relations. Aiming to open a new way of understanding McLuhan’s thought in this area, and to... more...

  • Essentials of Advertisingby Robert Cluley

    Kogan Page 2017; US$ 33.97

    Navigate the field of advertising with this meticulously researched textbook, exploring its impact on society, culture and business practices, and the way it is perceived by different industries more...

  • The Attention Merchantsby Tim Wu

    Atlantic Books 2017; US$ 15.99

    Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers. In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. Over... more...

  • Scientific Advertisingby De Clau C. Hopkins

    Dancing Unicorn Books 2016; US$ 0.99

    The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure have been proved and established. We know what is most effective, and we act on basic law. Advertising,... more...

  • Famous Brand Names and Their Originsby Kathy Martin

    Pen and Sword 2016; US$ 14.11

    Many brands, including Boots, Hoover and Kelloggs, were named after their founders whilst others have less obvious origins; for instance, did you know that Velcro comes from velours and crochet, the French words for ‘velvet’ and ‘hook’? This entertaining book by Kathy Martin explores the stories behind the brands, their names and their founders. Bursting... more...

  • Ad Lawby Richard Lindsay

    Kogan Page 2016; US$ 45.29

    A practical and succinct guide to the legal and regulatory challenges to consider when planning, implementing and managing advertising campaigns. more...

  • The UAEby William Gueraiche

    I.B.Tauris 2016; US$ 29.00

    The seven emirates that make up the United Arab Emirates were little known until the spectacular success of Dubai. The branding of the city not only raised awareness of Dubai, and brought Emiratis one of the highest standards of living in the world, it also spread positive representations of the UAE to the world at large, in striking contrast to more... more...