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  • The Facebook Effectby David Kirkpatrick

    Simon & Schuster 2010; US$ 12.99

    The exclusive inside story of Facebook and how it has revolutionized the way the world uses the Internet. “A fantastic book, filled with great reporting and colorful narrative” (Walter Isaacson). In little more than half a decade, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies... more...

  • Social Media for Musiciansby Gary Hiebner; Simone Hiebner

    Cengage Learning PTR 2014; US$ 9.99

    These days, achieving success in the music business requires not only talent and persistence, but a healthy dose of social media savvy. Getting the word out and attracting fans has always played a crucial role in building a music career, and today, much of that audience-building process happens online. Your chances of success will grow as you master... more...

  • Open Leadershipby Charlene Li

    Wiley 2010; US$ 27.95 US$ 24.50

    An essential guide for leaders who want to use social media to be "open" while maintaining control "Be Open, Be Transparent, Be Authentic" are the current leadership mantras-but companies often push back. Business is premised on the concept of control and yet the new world order demands openness-leaders do not know how to be open and be in control.... more...

  • Twitter 101by Lauren Dugan

    Pearson Education 2012; US$ 4.99

    Use Twitter to turbocharge your brand and business, engage users, connect with your industry, capture indispensable customer/prospect data, and build word-of-mouth that translates directly into sales! Twitter 101 is the perfect quick Twitter primer for every entrepreneur and social media marketer, from novices to pros! Leading social media business... more...

  • The Creator's Codeby Amy Wilkinson

    Simon & Schuster 2015; US$ 12.99

    Based on in-depth interviews with more than 200 leading entrepreneurs, a lecturer at the Stanford Graduate School of Business identifies the six essential disciplines needed to transform your ideas into real-world successes. Each of us has the capacity to spot opportunities, invent products, and build businesses—even $100 million businesses. How... more...

  • Understanding Social Mediaby Sam Hinton; Larissa Hjorth

    SAGE Publications 2013; US$ 37.00

    An accessible, humanities oriented introduction to the key themes and debates in the study of social media. Full of examples and case studies, this book shows students how to place social media more critically within the changing media and cultural landscape. more...

  • Google Blogger For Dummiesby Susan Gunelius

    Wiley 2009; US$ 26.99 US$ 23.99

    Are you bemused by blogs? Eager to become a blogger? Google Blogger For Dummies can help you start blogging sooner than you think. More than 14 million people are promoting a business, connecting with family and friends, and sharing opinions with Google Blogger. This book helps you start a Blogger account, create content, build an audience, make... more...

  • 33 Million People in the Roomby Juliette Powell

    Pearson Education 2008; US$ 21.99

    “Juliette Powell has provided a timely crash course on how to leverage your business’s online presence. A must-read for any aspiring entrepreneur, activist, brand manager, or c-level executive.” —Jeffrey Stewart, Serial Technology Entrepreneur; Founder, Mimeo, Urgent Career, and Monitor110   “Reading Juliette Powell’s book is like perusing... more...

  • All a Twitterby Tee Morris

    Pearson Education 2009; US$ 15.99

    Make Twitter work for you–right now!   Twitter! Everyone’s talking about it. Its membership grew over 700% in just one year! Now, learn how to make the most of Twitter–in your personal life, your business, everywhere! All a Twitter delivers quick, smart answers to the questions everyone’s asking about Twitter: What’s it about? What’s it... more...

  • Create Your Own Blogby Tris Hussey

    Pearson Education 2009; US$ 19.99

    Want a personal or business blog of your own? It’s easy! In this simple guide, one of the world’s most experienced bloggers walks you through every step, from getting started to building a worldwide audience. Tris Hussey covers it all , from low-cost blogging tools to high-powered writing tips! Get this book, and get started fast –with a professional-quality... more...