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Public Relations

  • Perennial Sellerby Ryan Holiday

    Profile Books 2017; US$ 7.98

    Bestselling author and marketing strategist Ryan Holiday reveals to creatives of all stripes-authors, entrepreneurs, musicians, filmmakers, fine artists-how a classic work is made and marketed. Classic. Evergreen. Cult. Backlist. We can all identify with products that seem to last forever and just keep selling. But how can we create things that... more...

  • Extraordinary PR, Ordinary Budgetby Jennifer R. Farmer

    Berrett-Koehler Publishers 2017; US$ 17.95

    Extraordinary PR, Ordinary Budget A Strategy Guide Ineffective branding and public relations have the potential to sink or sabotage any small business or mission-driven organization, but such organizations often think they simply can't afford PR. Jennifer R. Farmer shows that even cash-strapped organizations can build a robust PR apparatus on a... more...

  • TED Talksby Chris Anderson

    Houghton Mifflin Harcourt 2016; US$ 14.75

    For anyone who has ever been inspired by a TED talk, this is an insider’s guide to creating talks that are unforgettable. more...

  • The Art of Digital Marketingby Ian Dodson

    Wiley 2016; US$ 50.00 US$ 43.99

    The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing  is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book... more...

  • Social Media and Public Relationsby Judy Motion; Robert L. Heath; Shirley Leitch

    Taylor and Francis 2015; US$ 54.95

    Social media is having a profound, but not yet fully understood impact on public relations. In the 24/7 world of perpetually connected publics, will public relations function as a dark art that spins (or tweets) self-interested variations of the truth for credulous audiences? Or does the full glare of the internet and the increasing expectations of... more...

  • Social Media Rules of Engagementby Nicole Matejic

    Wiley 2015; US$ 19.95 US$ 17.96

    Avoid becoming a #PRFail with a solid social media strategy Social Media Rules of Engagement guides you in the development of a bullet-proof social media strategy. You can manage any crisis effectively by having a plan before you actually need one—and by understanding and influencing your audience with military precision. This original,... more...

  • Crisis Communication in a Digital Worldby Mark Sheehan; Deirdre Quinn-Allan

    Cambridge University Press 2015; US$ 62.00

    This book is an essential resource for those learning to apply communications and public relations to crisis situations. more...

  • The Public Relations Firmby Stacey Smith

    Business Expert Press 2015; US$ 19.95

    The Public Relations Firm takes an in-depth look at the client/agency relationship by discussing what business leaders should expect of their public relations firms. It discusses how and why they should pick an agency along with the types of firms at their disposal. The book provides expert advice on everything from hiring a firm to defining output... more...

  • The Little Book of Big PRby Jennefer WITTER

    AMACOM 2014; US$ 6.95

    Any size business can benefit from public relations. You can gain attention for your own small business and help build your company's credibility and brand . . . if you know the tricks of the trade.The Little Book of Big PR gives you essential advice on how to use public relations effectively as a business-building tool, whether you're an established... more...

  • The Reciprocity Advantageby Bob Johansen; Karl Ronn

    Berrett-Koehler Publishers 2014; US$ 27.95

    A powerful new kind of competitive advantage is now possible thanks to technological and social disruptions that are already occurring. These disruptions revolutionize how companies can partner to create new growth. The Reciprocity Advantage shares a model for creating that growth: define your right-of-way (the underutilized resources you already own... more...