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Public Relations

  • The AMA Handbook of Public Relationsby Robert L. DILENSCHNEIDER; Maria BARTIROMO

    AMACOM 2010; US$ 19.95

    Along with business—and the rest of the world—public relations has changed in the digital age. more...

  • Advertising and Public Relationsby Shelly Field

    Infobase Publishing 2005; US$ 49.50

    Career Opportunities in Advertising and Public Relations, Fourth Edition profiles more than 80 jobs. Each entry provides detailed information on salary ranges, employment and advancement prospects, and job duties. All material has been updated to reflect changes in the industry, new trends, and salary and employment information. more...

  • Applied Crisis Communication and Crisis Managementby Timothy Coombs

    SAGE Publications 2013; US$ 64.00

    Guides students through cases and exercises that explore crisis communication and management in action, building the necessary skills for effective crisis management. more...

  • The Art of Digital Marketingby Ian Dodson

    Wiley 2016; US$ 50.00 US$ 43.99

    The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing  is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book... more...

  • The Art of Perceptionby Robert Leaf

    Atlantic Books 2012; US$ 11.99

    The Art of Perception is the memoir of the man who has been at the forefront of the PR industry for almost fifty years. Robert Leaf, the first executive to bring PR to the Soviet and Chinese governments during the Cold War, has accomplished more than anyone else. He advised corporations and heads of state, rubbed shoulders with some of the... more...

  • The Business of Influenceby Philip Sheldrake

    Wiley 2011; US$ 38.00 US$ 34.20

    Media has most definitely evolved, as have the ways in which we contemplate, design, communicate and execute strategy. And rather than technological evolution, we’re plainly in the midst of a technological revolution. We have no choice then but to reframe marketing and PR in the context of 21st Century technology, 21st Century media and disintermediation,... more...

  • Campaign Communication and Political Marketingby Philippe J. Maarek

    Wiley 2011; US$ 52.95 US$ 47.66

    Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics. Offers comparative analyses of campaigns from country to country Covers topics such as advertising strategy, demography, the effect of campaign... more...

  • Can We Do That?!by Peter Shankman

    Wiley 2011; US$ 30.00 US$ 26.50

    This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts of all time—explaining why some work and others don’t. This is a funny, insightful... more...

  • Case Studies in Crisis Communicationby Amiso M. George; Cornelius B. Pratt

    Taylor and Francis 1997; US$ 59.95

    Case Studies in Crisis Communication: International Perspectives on Hits and Misses was created to fill the gap for a much-needed textbook in case studies in crisis communication from international perspectives. The events of September 11, 2001, other major world crises, and the ongoing macroeconomic challenges of financial institutions, justify... more...

  • Corporate Communicationby Michael B. Goodman

    Business Expert Press 2012; US$ 19.95

    The chief communication officer at a Fortune 500, multi-national corporation today faces the challenges of a rapidly changing global economy, a revolution in communication channels fueled by the Internet, and a substantially transformed understanding of what a 21st century corporation stands for. This book investigates these forces and the specific... more...