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  • Sensory Marketing--Smells Like Profitsby Michael R. Solomon

    Pearson Education 2010; US$ 1.99

    This Element is an excerpt from The Truth About What Customers Want (9780137142262) by Michael R. Solomon. Available in print and digital formats.   Fully exploit the powerful human sense your marketing has overlooked for too long: scent .   As scientists continue to discover the powerful effects of smell on behavior, marketers are... more...

  • Wired and Dangerousby Chip R. Bell; John R. Patterson

    Berrett-Koehler Publishers 2011; US$ 19.95

    In an era of economic stress, rapid change, and social networking, customers are distracted, disgruntled, and harder to please than ever. Picky, Fickle, Vocal, Wired, and Vain – they have very little tolerance for error and are ready to spread the word quickly over the internet when things go wrong. If a company’s customer service doesn’t adapt to... more...

  • Bread and Butterby Tom McMakin

    St. Martin's Press 2011; US$ 6.79

    Bread and Butter is a book with three parts: First, it's the story of the birth of an extraordinarily successful kind of business called a "freedom franchise": Great Harvest Bread Co., which began as one bakery 25 years ago, is now a $60-million-a-year company with 140 stores in 40 states. Second, it's the story of one employee's success--the author,... more...

  • Delivering Knock Your Socks Off Serviceby PERFORMANCE RESEARCH ASSOCIATES; John BUSH

    AMACOM 2011; US$ 2.99

    An all new, updated edition of the book that’s been helping to knock customers’ socks off for 20 years. more...

  • The Invisible Saleby Tom Martin

    Pearson Education 2013; US$ 19.99

    Build a High-Impact, Low-Hassle Digital Sales Prospecting System That Works! Hate cold calling? Stop doing it! Build a supercharged, highly automated digital sales prospecting system that attracts more qualified leads, shortens sales cycles, and increases conversion rates—painlessly! In The Invisible Sale , Tom Martin reveals techniques he’s... more...

  • What Clients Loveby Harry Beckwith

    Grand Central Publishing 2003; US$ 20.00

    Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd-and sell anything to anyone. From making a pitch to building a... more...

  • Looptailby Bruce Poon Tip

    Grand Central Publishing 2013; US$ 30.00

    Much in the same vein as DELIVERING HAPPINESS, LOOPTAIL combines both Bruce Poon Tip's extraordinary first-person account of his entrepreneurial instincts to start and develop G Adventures, a highly-successful international travel adventure company, and along the way, he reveals his unusual management secrets that not only keep his employees fully... more...

  • Dangerous Guide to Leading Innovationby Impact Innovation

    Bloomsbury Publishing 2011; US$ 10.99

    Learn how to inspire creativity in your team with games, scenarios and real-life examples in this practical guide, Dangerous Leadership for Innovation . more...

  • Dangerous Customer Serviceby Impact Innovation

    Bloomsbury Publishing 2011; US$ 10.99

    Dangerous Customer Services is an essential guide for anyone who wants to ensure that their customer service meets (and at times exceeds) their customers' needs and expectations. more...

  • Outsmartby Jim Champy

    Pearson Education 2008; US$ 22.99

    “Champy’s engaging prose, fascinating success stories, penetrating reflections, and provocative challenges to the status quo capture your full attention from the first page to the last and leave your mind swirling with new thoughts about how to exploit opportunities in a very different world.” – Ray Stata, Founder and Chairman of the Board, Analog... more...