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Most popular at the top

  • Outsmartby Jim Champy

    Pearson Education 2008; US$ 22.99

    “Champy’s engaging prose, fascinating success stories, penetrating reflections, and provocative challenges to the status quo capture your full attention from the first page to the last and leave your mind swirling with new thoughts about how to exploit opportunities in a very different world.” – Ray Stata, Founder and Chairman of the Board, Analog... more...

  • The Customer of Tomorrowby Knowledge@Wharton; Barbara E. Kahn

    Wharton Digital Press 2015; US$ 4.99

    With consumer decisions being made at increasing speed, and the time it takes to win wallet-share rapidly shrinking, how can you prepare? Today’s customer has more access to information and influencers, at a click or swipe, than ever before. The speed at which consumer decisions are made keeps increasing, and the time it takes for battles over... more...

  • Service Design for Businessby Ben Reason; Lavrans Løvlie; Melvin Brand Flu

    Wiley 2015; US$ 28.00 US$ 24.50

    A practical approach to better customer experience through service design Service Design for Business helps you transform your customer's experience and keep them engaged through the art of intentional service design. Written by the experts at Livework, this practical guide offers a tangible, effective approach for better responding to customers'... more...

  • Customer Successby Nick Mehta; Dan Steinman; Lincoln Murphy; Maria Martinez

    Wiley 2016; US$ 30.00 US$ 26.50

    Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies could focus totally on sales and marketing because customers were often 'stuck' after... more...

  • Beyond Advertisingby Yoram (Jerry) Wind; Catharine Findiesen Hays

    Wiley 2016; US$ 30.00 US$ 26.50

    The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today’s unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational... more...

  • The Art of Client Serviceby Robert Solomon; Ian Schafer

    Wiley 2016; US$ 22.00 US$ 19.50

    A practical guide for providing exceptional client service Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role,... more...

  • No B.S. Guide to Maximum Referrals and Customer Retentionby Dan S. Kennedy; Shaun Buck

    Entrepreneur Press 2016; US$ 17.99

    FACT: NOTHING IS COSTLIER OR MORE DIFFICULT THAN GETTING A NEW CUSTOMER. Business owners agree. The referred customer is far superior to the one brought in by cold’ advertising. Yet most business owners will invest more money to find new customers than getting referrals from current, happy customers. Millionaire maker Dan S. Kennedy and customer... more...

  • ¡Wow!by Performance Research Associates; John Bush

    Grupo Nelson 2009; US$ 12.74

    Para hacer que los clientes de hoy en día continúen regresando, usted no puede tan solo darun buen o incluso fabuloso servicio al cliente. Usted tiene que exceder sus expectativas. more...

  • Willie: Chofer y profesorby Phillip Van Hooser

    Grupo Nelson 2007; US$ 12.74

    Cada capítulo analiza uno de los seis secretos sobre el servicio y explica por qué y cómo funciona. more...

  • Toxic Clientby Garrett Sutton

    Brisance Books Group LLC 2016; US$ 18.99

    Not every client is a good client! Learn how to avoid problem clients that are more trouble than they're worth... To succeed in business you must learn how to recognize and avoid the Toxic Client. With useful stories everyone can relate to, Toxic Client will show you how to handle the problem customers. In that first flush of life as business... more...