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Most popular at the top

  • Behavioral Advantageby David G. PUGH

    AMACOM 2004; US$ 19.95

    The best B2B companies depend on a multifront approach to business interaction, and The Behavioral Advantage reveals the secrets behind what is essentially a chess game with competitors. To win the game, companies must develop a carefully plotted opening game, with all internal values, policies, practices, and behaviors fully aligned. A smart and efficient... more...

  • Summary of The Innovator's Dilemmaby . Instaread

    Instaread 2016; US$ 2.99

    Summary of The Innovator’s Dilemma by Clayton M. Christensen | Includes Analysis Preview: The Innovator’s Dilemma contemplates the difficulties of maintaining a firm’s position when faced with innovative technologies. It was first published in 1997 and remains an influential text for its descriptions of the reasons that some of the most successful... more...

  • The Buzzby David Freemantle

    Hodder & Stoughton 2011; US$ 12.99

    Customers are key to your success. Make a big difference to them by taking care of the little things that matter - this book contains 50 tips and techniques to create a Buzz that delivers world-class customer service. In his punchy, accessible guide, well-known author David Freemantle offers simple, helpful advice on forming strong bonds with your... more...

  • Der Kundenberater als Mediatorby Kirsten Rusert

    Springer Fachmedien Wiesbaden 2016; US$ 10.03

    In diesem Buch zeigt die Autorin, wie mediative Elemente in konfliktären Kundengesprächen Kunden- und Mitarbeiterzufriedenheit steigern können. Sie verhilft Mitarbeitern auf diese Weise zu einem souveränen Konfliktmanagement, wodurch die Effizienz der Kundenbetreuung und des Umgangs mit den gesundheitlichen Ressourcen erhöht wird. Wie in... more...

  • Exceptional Customer Serviceby Lisa Ford; David McNair; William Perry; Tony Hsieh

    Adams Media 2009; US$ 10.99

    When the going's tough, companies that survive will be those that build the greatest loyaltyby exceeding expectations. Yet, too often, companies ignore their customers' needs and wants. Today, industries like airlines, retail businesses, and restaurants are feeling consumer pushback. With new, updated examples from more than fifty companiesfrom Chik-Fil-A... more...

  • Customer Relationship Management in Selected Service Sector Organizationsby Suresh Babu Ponduri

    Write & Print Publications 2015; US$ 129.99

    India is one of the largest consumer markets worldwide, with a rapidly expanding middle class in a population of more than I .2 billion people. In recent years, with the influence of many multinational corporations in India, Western and global business values are permitting Indian society and workplace, causing a shift in Indian business management.... more...

  • Deep Customer Valueby Kai Zimmermann; Frank Pensel

    Springer Fachmedien Wiesbaden 2017; US$ 27.09

    Dieses Buch zeigt, wie mit zentralen Wertsteuerungsinstrumenten die Profitabilität und Haltbarkeit der Kundenbeziehung in digitalen Vertragsverhältnissen deutlich verbessert werden kann. Wundern Sie sich über die Volatilität der Kundenentscheidungen, obwohl Sie immer neue Angebote erstellen, Aktionen machen, Rabatte geben? Ärgern Sie sich über rein... more...

  • Customer Winbackby Jill Griffin; Michael W. Lowenstein

    Wiley 2002; US$ 38.00 US$ 33.50

    Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, saving customers on the brink of defection, and making your firm defection proof. Whether your business is small or large, product- or service-based, retail... more...

  • Customer Relationship Managementby Michael J. Cunningham

    Wiley 2002; US$ 12.99 US$ 11.69

    Fast track route to developing world customer relationships Covers all the key techniques for successful customer relationship management, from developing profitable customer relationships to integrated sales management systems and from e-marketing to pricing Examples and lessons from some of the world's most successful businesses, including Cisco... more...

  • Creating Customer Evangelistsby Ben McConnell; Jackie Huba

    Dearborn Trade Publishing 2002; US$ 25.00

    "Evangelism marketing" is the process of getting buyers to believe in a product or service so much that they are compelled to tell others about it. Here's how some of the most successful organizations have transformed customers into passionate and influential evangelists. more...