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Business and Commerce

  • Review of Marketing Researchby

    Emerald Group Publishing Limited 2005; US$ 110.99

    Providing state-of-the-art articles by the marketing field's leading researchers and academicians, the volumes in this annual series include approximately 7-8 chapters. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the wide range of marketing research methodologies. more...

  • Consumer Insightby

    Kogan Page 2004; US$ 39.95

    Provides comprehensive coverage of the classic areas that market researchers and marketers need to focus on. more...

  • Research on International Service Marketingby

    Emerald Group Publishing Limited 2005; US$ 118.99

    A truly international perspective emerges on the nature of service marketing across borders, as well as the internationalization strategies of service providers. This volume explores the research in international service marketing through the eyes of scholars from eight different countries on three continents. more...

  • Regional Economic Integrationby

    Emerald Group Publishing Limited 2006; US$ 118.99

    Explores the drivers of cross-border trade and the forces underlying the expansion of the border from the nation to the regional trade area. This work provides international coverage of global strategic management. It also discusses multi-national corporation and whether their growth strategy should be regional v global. more...

  • International Marketing Researchby

    Emerald Group Publishing Limited 2006; US$ 123.99

    Presents a collection of essays in international marketing. This book addresses various aspects of export and multinational marketing. It examines international marketing from theoretical and practical perspectives, and addresses various aspects of export and multinational marketing through management, public policy, and other issues. more...

  • Advances in Management Accountingby

    Emerald Group Publishing Limited 2004; US$ 133.99

    Features articles on directions in management accounting research, profit impact of value chain reconfiguration blending strategic cost management (SCM) and action-profit-linkage (APL) perspectives, the measurement gap in paying for performance, cost accounting practices used in advanced manufacturing environments, and more. more...

  • Advances in Management Accountingby

    Emerald Group Publishing Limited 2003; US$ 127.99

    Featured in this volume are articles on managers' perceptions of the physical reality of the firms' utilization of its physical assets; operational planning and control involving activity-based costing; effects of benchmarking and incentives on organizational performance; and work team empowerment. more...

  • Review of Marketing Researchby

    Emerald Group Publishing Limited 2004; US$ 110.99

    The Review of Marketing Research annual series provides articles by the marketing field's leading researchers and academicians. RMR publishes long chapters that are not only theoretically rigorous but also offer richer detail, including literature reviews, methodologies, empirical studies, emerging trends, and international developments. more...

  • Review of Marketing Researchby

    Emerald Group Publishing Limited 2007; US$ 110.99

    Part of "The Review of Marketing Research" annual series that provides articles by the marketing field's leading researchers and scholars. The series includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for future theory development and testing. more...

  • Quantifying Consumer Preferencesby

    Emerald Group Publishing Limited 2009; US$ 149.99

    Demand studies and understanding consumer behavior remain two of the most important areas of analysis by practicing applied economists and econometricians. This book presents research on the estimation of demand systems and the measurement of consumer preferences. more...