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Advertising & Promotion

Most popular at the top

  • Social Media Marketingby Emi Moriuchi

    Business Expert Press 2016; US$ 29.95

    With the introduction of the Internet, consumers are relying heavily on the media for content. The popularity of consumer-generated content (CGC) has captured the consumer (i.e., user) as the producer, which has cause a power shift in the market from the companies to the consumers. When technology is paired with culture, it is inevitable that consumers... more...

  • #Shareby Natalie T. Wood; Caroline K. Muñoz

    Business Expert Press 2017; US$ 19.95

    Each day, millions of consumers venture online to search and exchange product information and to seek out and share opinions. Electronic word-of-mouth (eWOM) communication has been shown to influence consumer actions across a variety of industries (King, Racherla, and Bush 2014). A significant portion of eWOM occurs on social media platforms. Whether... more...

  • Advertising In Indiaby Om Gupta

    Kalpaz Publications 2005; US$ 79.99

    The book discusses advertising in details. The topics discussed are advertising, history, changing face and ethics, scanning advertisements, advertising media, agency impact, sex in advertising, advertising and portrayal of women, impact of advertising on rural India, targeting the consumer, importance of business communication. A very informative... more...

  • World Media Ethicsby Robert S. Fortner; P. Mark Fackler

    Wiley 2017; US$ 69.95 US$ 62.95

    Emphasizing the intertwined concepts of freedom of the press and social responsibility, this is the first book to cover media ethics from a truly global perspective. Case studies on hot topics and issues of enduring importance in media studies are introduced and thoroughly analyzed, with particular focus on ones involving social media and public... more...

  • 30 Second Thrillersby K V Sridhar

    Bloomsbury Publishing 2017; US$ 11.99

    The book will be a landmark in itself because it will be the first to cover behind the scenes of every loved ad, right from the Doordarshan days to today's YouTube; right from 'Chal meri luna' to 'Airtel smartphone ads'. It will cover interviews of creative heads and directors of all generations, right from vintage to new age. Author has handpicked... more...

  • The 22 Immutable Laws of Marketingby Al Ries; Jack Trout

    HarperCollins 2009; US$ 11.99

    Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing. more...

  • Market Planning Guide, 6Eby David H. Bangs

    Dearborn Trade Publishing 2002; US$ 22.95

    Whether you're a beginner or a pro, learn to create the perfect marketing plan for your business. In today's highly competitive and rapidly changing business world, the right marketing plan can make the difference between winning over your customers, or losing them to the competition. more...

  • Sales Don’t Just Happenby Stephan Schiffman

    Dearborn Trade Publishing 2002; US$ 15.95

    Today's economy makes for a tough selling environment. That shouldn't scare salespeople into holding hands with indecisive prospects, coaxing them along just because they haven't said "no". In fact, says Stephan Schiffman, a respected sales prospecting expert, they should be doing just the opposite. more...

  • Working With Agenciesby Michael Sims

    Wiley 2005; US$ 60.00 US$ 54.00

    The client/agency relationship is an area fraught with potential problems. Competition in the field has now augmented the necessity to understand the working relationship far more thoroughly to help the client to get better value from the agency. The demand has moved from the need for client satisfaction to the need for excellence when it comes to... more...

  • Steal These Ideas!by Steve Cone

    Wiley 2010; US$ 18.95 US$ 16.50

    Working for nearly thirty years with and for leading companies including Citigroup, American Express, Epsilon, Apple, and Fidelity—with notable political and not-for-profit campaigns along the way—Steve Cone has the kind of hard-earned, high-level experience that translates into valuable, tested ideas on what really works—and doesn’t—in... more...