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Advertising & Promotion

Most popular at the top

  • Predatory Thinkingby Dave Trott

    Pan Macmillan 2013; US$ 12.36

    LIFE IS A ZERO-SUM GAME Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies. Drawing on Eastern and Western... more...

  • The Real Coke, the Real Storyby Thomas Oliver

    Random House Publishing Group 2013; US$ 13.98

    Thomas Oliver goes inside the Coca-Cola Company to examine one of the most fascinating episodes in the history of American business in this cautionary tale of corporate decision making. more...

  • The Advertising Handbookby Helen Powell; Jonathan Hardy; Sarah Hawkin; Iain Macrury

    Taylor and Francis 2013; US$ 49.95

    The Advertising Handbook is a critical introduction to the practices and perspectives of advertising. It explores the industry and those who work in it and examines the reasons why companies and organizations advertise; how they research their markets; where they advertise and in which media; the principles and techniques of persuasion and their... more...

  • 10 Ways to Make Money in a Free Worldby Nicholas Lovell

    Penguin Books Ltd 2013; US$ 0.00

    Free is coming. We all know how artists and are at risk from filesharing; now digital manufacturing and 3D printing mean that no industry is immune. But the same technology that enables easy piracy also offers a huge opportunity: artists and businesses can share what they do at low cost, while building relationships with fans. So how can you embrace... more...

  • Demarketingby Nigel Bradley; Jim Blythe

    Taylor and Francis 2013; US$ 57.95

    We all understand the basic principles underpinning marketing activity: to identify unfulfilled needs and desires and boost demand for the solutions a product is offering. The mantra is always "sell more". De-marketing tries for the very opposite. Why would a company actively try to decrease demand? There are many good reasons to do so: a firm cannot... more...

  • The Fall of Advertising and the Rise of PRby Al Ries; Laura Ries

    HarperCollins 2009; US$ 11.99

    Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body... more...

  • Instant Advertisingby Bradley J Sugars; Brad Sugars

    McGraw-Hill Education 2006; US$ 25.00

    From the international go-to guys in small business know-how: Your source for the strategies, skills and confidence every business owner needs to succeed Remember what it was like learning how to ride a bicycle? Now imagine how it would've been if you'd tried to do it blindfolded. Pretty scary, right? Yet, right now, all over the world, millions... more...

  • The Say It With Charts Complete Toolkitby Gene Zelazny

    McGraw-Hill Education 2006; US$ 62.00

    The Complete Do-It-Yourself Kit for Creating Powerful, Interactive Presentations Master presenter Gene Zelazny has shown thousands of professionals around the world how to design and deliver successful presentations. Now, he combines his bestselling Say It With Charts with his Say It With Charts Workbook into one comprehensive volume-complete... more...

  • Advertising and Promotionby Chris Hackley; Rungpaka Amy Hackley

    SAGE Publications 2014; US$ 52.00

    This textbook introduces the key concepts, methods and issues within advertising and promotion through first-hand examples gathered from leading international advertising agencies and brand campaigns.  more...

  • Twitter is Not a Strategyby Tom Doctoroff

    St. Martin's Press 2014; US$ 6.79

    A leading marketer breaks down the barriers between traditional and digital media, offering timeless principles for customer engagement more...