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Advertising & Promotion

  • The Best Dickby Mike Sharman

    Jonathan Ball Publishers 2017; US$ 9.09

    Mike Sharman invites you to share in the hustle, in this business book The Best Dick. From the enthusiastic, entrepreneurial beginnings of a bootstrapped startup founder - a relatively inexperienced 26 year old - to a seasoned, professional, storyteller, who has built a boutique social media advertising agency that has made more brands go viral, globally,... more...

  • A History of American Consumptionby Terrence H. Witkowski

    Taylor and Francis 2017; US$ 54.95

    The United States has been near the forefront of global consumption trends since the 1700s, and for the past century and more, Americans have been the world’s foremost consuming people. Informed and inspired by the literature from consumer culture theory, as well as drawing from numerous studies in social and cultural history, A History of American... more...

  • Marketing en Instagramby Jonny Rose; Romina P. Piscione

    Babelcube Inc. 2017; US$ 3.00

    Dentro de Marketing en Instagram encontrará todos los secretos de Instagram que necesita saber para construir una marca, promocionarse, ganar seguidores y hacer crecer su negocio con Instagram. Instagram comprende más de 700 millones de usuarios, lo cual es una gran audiencia cautiva para su producto, sus servicios, y su marca personal. Ya sea un... more...

  • Digital Analytics for Marketingby Marshall Sponder; Gohar F. Khan

    Taylor and Francis 2017; US$ 64.95

    This comprehensive book provides students with a "grand tour" of the tools needed to measure digital activity and implement best practices for using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts... more...

  • The Seven Principles of Digital Business Strategyby Niall McKeown; Mark Durkin

    Business Expert Press 2017; US$ 19.95

    If we are creating most of our competitive advantage at the strategic planning stage, why are we spending so little time on this and so much time on technology? This book is not about why you should digitally transform and become more strategic; it’s about how. It lays out the steps that must be taken, the data that should be used, and the decision... more...

  • Native Advertisingby Dale Lovell

    Kogan Page 2017; US$ 21.99

    Understand the exhilarating new, multi-billion dollar marketing channel that is native advertising with this comprehensive and highly practical guide, packed with case studies and real world examples. more...

  • 30 Second Thrillersby K V Sridhar

    Bloomsbury Publishing 2017; US$ 11.99

    The book will be a landmark in itself because it will be the first to cover behind the scenes of every loved ad, right from the Doordarshan days to today's YouTube; right from 'Chal meri luna' to 'Airtel smartphone ads'. It will cover interviews of creative heads and directors of all generations, right from vintage to new age. Author has handpicked... more...

  • Integrated Marketing Communicationby Jerome M. Juska

    Taylor and Francis 2017; US$ 69.95

    This book is an up-to-date resource that shows students how to achieve their marketing objectives through a campaign that coordinates marketing, advertising, and promotion. It provides essential information about planning, implementing, and assessing a comprehensive marketing plan to help students appreciate integrated marketing communications as... more...

  • Capturing Loyalty: How to Measure, Generate, and Profit from Highly Satisfied Customersby John Larson; Bennett McClellan

    ABC-CLIO 2017; US$ 37.00

    Every business owner or manager knows that creating satisfied customers is key to establishing customer loyalty and building a business. But many are applying the wrong strategy in trying to achieve customer loyalty: instead of focusing on consistent execution of the company's value proposition on a day-to-day basis, they waste their efforts constantly... more...

  • Boomers 3.0: Marketing to Baby Boomers in Their Third Act of Lifeby Lawrence Samuel

    ABC-CLIO 2017; US$ 37.00

    The graying of America is undeniable, with an estimated 10,000 boomers turning 65 every day. But to dismiss the baby boomer generation as a group no longer worth marketing to would be foolish. According to the Census Bureau, in 2029—the year when the last boomer will have turned 65—there will still be more than 61 million boomers, roughly 17 percent... more...