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Consumption. Demand

Most popular at the top

  • Kognitive Prozesse am Point of Saleby Prof. Dr. Günter Silberer; Oliver Büttner

    Gabler Verlag 2009; US$ 55.20

    Oliver B. Büttner untersucht, wie Methoden am Point of Sale sinnvoll eingesetzt werden können, um einkaufsbegleitende kognitive Prozesse von Ladenbesuchern zu analysieren. Der Fokus liegt dabei auf zwei Varianten zur Produktion von Gedankenprotokollen: dem Lauten Denken und der Videogestützten Gedankenrekonstruktion. more...

  • Handbook of Developments in Consumer Behaviourby Victoria Wells; Gordon Foxall

    Edward Elgar Publishing 2012; US$ 60.00

    This Handbook examines the area of consumer behaviour from the perspective of current developments and developing areas for the discipline, to new opportunities that comprehend the nature of consumer choice and its relationship to marketing. Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics... more...

  • Brand Communities for Fast Moving Consumer Goodsby Sandra Meister

    Gabler Verlag 2012; US$ 101.53

    Do brand communities really work for FMCG? Can consumers involved in brand communities be characterized by specific behavioral attributes? Are there significant differences between members and those consumers who are simply visiting the brand-community site? And do the members show a higher level  of customer retention as those non-member? In her study... more...

  • Ethical Consumerismby Justin Healey

    The Spinney Press 2013; US$ 18.97

    Australians live in a consumer society. It can be easy to ignore the fact that every purchase we make has an impact - financially, socially and environmentally. Being an ethical shopper means making conscious choices about what we consume, and how if affects our world. Do we choose low-cost, high-convenience and unnecessary consumption over environmental... more...

  • Kritik der Moralisierungby Ruth Großmaß; Roland Anhorn

    Springer Fachmedien Wiesbaden 2013; US$ 30.10

    Die Zunahme von Themen, die in öffentlichen Debatten als ‚ethisch‘ markiert werden und eine generelle Verankerung von Ethik in sozialen Berufen verweisen auf einen Reflexionsbedarf, der die Bedeutung und den Umfang des Begriffs zum Gegenstand einer kritischen Auseinandersetzung macht. In den Beiträgen dieses Bandes werden Bestimmungen von Ethik und... more...

  • The Bling Dynastyby Erwan Rambourg

    Wiley 2014; US$ 34.95 US$ 30.99

    Why the luxury market's fate rests in Chinese wallets The media has negatively focused on the Chinese political administration clamping down on gifting. Observers have come to doubt the strength of Chinese consumption as the key driver for luxury. The Bling Dynasty illustrates how doubts about Chinese consumption are ill-founded and Chinese luxury... more...

  • Controlling in der Konsumgüterindustrieby Michael Buttkus; Ralf Eberenz

    Springer Fachmedien Wiesbaden 2014; US$ 40.15

    Unternehmen in der Konsumgüterindustrie stehen vor großen Herausforderungen: Wandelnde wirtschaftliche Faktoren und globale Trends, wie ein erhöhtes Umwelt- und Gesundheitsbewusstsein der Verbraucher oder die steigende Bedeutung der Neuen Medien, stellen die traditionellen Unternehmenskonzepte auf den Prüfstand. Dennoch werden innovative Konzepte... more...

  • Toxic Wealth: How the Culture of Affluence Can Harm Us and Our Childrenby Orla Cashman; James Twaite

    ABC-CLIO 2009; US$ 84.00

    Two therapists show how the culture of affluence in America creates unique problems for wealthy adults and children, often resulting in poor psycho-social adjustment, anxiety, low self-esteem, and the inability to have fun. The affluent are under tremendous pressure to achieve. They are subject to a myriad of negative stereotypes that make it difficult... more...

  • The Theory of the Leisure Classby Thorstein Veblen

    The Floating Press 2009; US$ 5.99 US$ 5.21

    Considered the first in-depth critique of consumerism, economist Thorstein Veblen's 1899 book The Theory of the Leisure Class has come to be regarded as one of the great works of economic theory. Using contemporary and anthropological accounts, Veblen held that our economic and social norms are driven by traces of our early tribal life, rather... more...

  • Strategies in Markets for Experience and Credence Goodsby Prof. Dr. Egon Franck; Men-Andri Benz

    Deutscher Universitätsverlag 2007; US$ 63.30

    Foreword This book contains three essays which emanated from the desire to understand more thoroughly the strategies employed by producers of experience and credence goods in order to avoid market failure due to asymmetric information. The first essay focuses on the employment relationship between a football club and its player and treats the productivity... more...