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Marketing

Most popular at the top

  • Marketing and Designing the Tourist Experienceby Isabelle Frochot; Wided Batat

    Goodfellow Publishers Ltd 2013; US$ 55.00

    The topic of ‘experience’ is becoming central to full understanding of consumer behaviour. The book covers the key sectors where it is critical - from resort management and tourist information to destination marketing. International in scope it backs up the theory throughout with relevant case materials, questions and exercises. more...

  • Meet Me in Munichby Moses Wolff

    Skyhorse Publishing 2013; US$ 19.99

    Munich’s Oktoberfest, held each year since 1810 from late September through the first weekend in October, is one of the most famous events in Germany. It is a beer drinker’s paradise—over the course of sixteen days, more than six million visitors consume nearly two million gallons of specially brewed Oktoberfest beer. For the first-time visitor to... more...

  • Tourism Social Mediaby Ana Maria Munar; Szilvia Gyimothy; Liping Cai

    Emerald Group Publishing Limited 2013; US$ 149.99

    This volume addresses the transformative power of tourism social media and offers novel theoretical and methodological approaches to its academic investigation. Acknowledging the collective value creation mechanisms of new media, the authors explore how technology nurtures, augments and modifies social or commercial interactions in tourism. more...

  • Marketing and Managing Tourism Destinationsby Alastair M Morrison

    Taylor and Francis 2013; US$ 84.00

    Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how... more...

  • The Routledge Handbook of Tourism Marketingby Scott McCabe

    Taylor and Francis 2014; US$ 245.00

    Tourism has often been described as being about ‘selling dreams’, tourist experiences being conceptualized as purely a marketing confection, a socially constructed need. However, the reality is that travel for leisure, business, meetings, sports or visiting loved ones has grown to be a very real sector of the global economy, requiring sophisticated... more...

  • Hospitality Marketing Managementby Robert D. Reid; David C. Bojanic

    Wiley 2006; US$ 93.50 US$ 84.15

    Covers the major principles of marketing with a practical, applications oriented approach. This is a core marketing text specifically geared for the hospitality student. It covers the major principles of marketing with a practical, applications oriented approach, rather than traditional marketing texts found in the business programs that focus on a... more...

  • Culinary Calculationsby Terri Jones

    Wiley 2007; US$ 31.00 US$ 27.90

    The math skills needed for a successful foodservice career—now in a new edition Culinary Calculations, Second Edition provides the mathematical knowledge and skills that are essential for a successful career in today's competitive foodservice industry. This user-friendly guide starts with basic principles before introducing more specialized... more...

  • The Sponsorship Handbookby Pippa Collett; William Fenton

    Wiley 2011; US$ 60.00 US$ 54.00

    The Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for sponsoring companies and those searching for sponsorship. Using the tools, techniques, advice and best practice advocated in this book both sponsors and sponsor seekers will benefit from better servicing and activation once a sponsorship is implemented,... more...

  • Heritage Marketingby Shashi Misiura

    Taylor and Francis 2006; US$ 59.95

    Heritage Marketing is a new and clearly written textbook that systematically addresses the principles of marketing as applied to the heritage sector. The 'heritage industry' and its growing importance internationally is defined, as is how it links with the study of modern tourism The book then goes on to look in detail at the marketing issues that... more...

  • Cross-Cultural Behaviour in Tourismby Yvette PhD Reisinger; Lindsay Turner

    Taylor and Francis 2012; US$ 68.95

    Cross-Cultural Behaviour in Tourism: Concepts and Analysis is important reading for those in the following areas of industry: * Tourism: illustrates the importance of cultural background in the tourist experience and how it is a major determinant in repeat visitation * Marketing: provides an understanding of the cultural background of a destination... more...