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Retailing

Most popular at the top

  • Content Rulesby Ann Handley; C. C. Chapman

    Wiley 2012; US$ 19.95 US$ 17.50

    The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products... more...

  • Branding the Manby Bertrand Pellegrin

    Allworth Press 2010; US$ 27.99

    Men are purchasing more clothes, shoes, health and beauty products, and personal care services than ever before. The world of men’s retail has remained a kind of bug in amber, frozen in time, with the same century-old style of merchandising and selling. A store must not simply provide, but educate the male customer, who is growing hungry for something... more...

  • The Definitive Guide to Customer Relationship Management (Collection)by V. Kumar; Richard Hammond; Herb Sorensen; Michael R. Solomon

    Pearson Education 2012; US$ 124.99

    A brand new collection of powerful insights into building outstanding customer relationships… 4 pioneering books, now in a convenient e-format, at a great price!   4 remarkable eBooks help you develop rock-solid, high-value long-term customer relationships: levels of loyalty you thought were impossible   Today, rock-solid long-term... more...

  • Your Success in the Retail Business (Collection)by Richard Hammond; Barry R. Berman

    Pearson Education 2013; US$ 58.99

    A new collection filled with winning ideas and strategies for improving  your sucess in the retail business... 2 authoritative books, now in a convenient e-format, at a great price!   Smart Retail, the world's #1 guide to retail success, complete with crucial, up-to-date insights--including new case studies, ideas,... more...

  • Know Your Shoppers (Collection)by Herb Sorensen; Richard Hammond

    Pearson Education 2013; US$ 55.99

    In Inside the Mind of the Shopper , world-renowned retail consultant Dr. Herb Sorensen, Ph.D. uncovers the truth about the retail shopper and rips away the myths and mistakes that lead retailers to miss their greatest opportunities. Every year, says Sorensen, shoppers will spend a quadrillion seconds in supermarkets and they'll waste 80% of that... more...

  • Learn Popular Retail Strategies (Collection)by Richard Hammond; Rick DeHerder; Dick Blatt

    Pearson Education 2013; US$ 53.99

    The world's #1 guide to retail success, complete with crucial, up-to-date insights--including new case studies, ideas, strategies, and tactics from today's best retailers, like TopShop, IKEA, and Best Buy. Smart Retail incorporates several valuable chapters, including: Opportunities to learn from past retail pioneers: simple yet effective... more...

  • One Nation Under Goodsby James J. Farrell

    Smithsonian 2014; US$ 26.95

    Loved and hated, visited and avoided, seemingly everywhere yet endlessly the same, malls occupy a special place in American life. What, then, is this invention that evokes such strong and contradictory emotions in Americans? In many ways malls represent the apotheosis of American consumerism, and this synthetic and wide-ranging investigation is an... more...

  • Shopper Marketingby Daniel J. Flint; Chris Hoyt; Nancy Swift

    Pearson Education 2014; US$ 149.99

    The shopper marketing methodology is a powerful, complete approach for satisfying target consumer demand at the point of maximum influence , and thereby driving consumers to purchase. It gives companies a far deeper understanding how consumers behave as shoppers, and leverages this intelligence across the entire supply chain to benefit all stakeholders:... more...

  • The Bon Marcheby Michael B. Miller

    Princeton University Press 2014; US$ 38.50 US$ 35.04

    In this comprehensive social history of the Bon Marche, the Parisian department store that was the largest in the world before 1914, Michael Miller explores the bourgeois identities, ambitions, and anxieties that the new emporia so vividly dramatized. Through an original interpretation of paternalism, public images, and family-firm relationships,... more...

  • How to Open & Operate a Financially Successful Retail Businessby Janet Engle

    Atlantic Publishing Group Inc 2014; Not Available

    The dream of starting a retail business can easily become a reality. Retail businesses are one of the fastest growing segments of the economy. more...