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Retailing

Most popular at the top

  • The Customer Loyalty Solutionby Arthur Middleton Hughes

    McGraw-Hill Education 2003; US$ 32.95

    How Today's Marketing Leaders Have Bypassed the "Experts" to Craft Effective, Inexpensive Customer Loyalty Programs Database marketing is today's most powerful tool for designing cost-effective, resource-efficient marketing and operations programs. The Customer Loyalty Solution cuts through theory and guesswork to examine how leading marketers... more...

  • Tricks of the eBay Business Mastersby Michael Miller

    Pearson Education 2007; US$ 23.99

    What tricks or tips will you find in this book? Here’s a short list:        •    Plan for a successful business      •    Determine what kinds of products            to sell      •    Find suppliers for your inventory      •    Manage your inventory levels      •    Administer your day-to-day business      •    Create more... more...

  • Smart Selling on the Phone and Onlineby Josiane Chriqui FEIGON; Jill KONRATH

    AMACOM 2009; US$ 4.99

    Ten indispensable skills for inside sales success. more...

  • Strategic Marketing for Success in Retailingby A. Samli

    ABC-CLIO 1998; US$ 84.00

    Very little of marketing theory and knowledge has made its way into retailing practice, but its value in making profitable and effective retailing decisions is unquestioned. Samli, drawing upon three decades of experience and recognition as an expert in marketing research, offers retailing professionals and those who aspire to retailing careers a... more...

  • Selling to Anyone Over the Phoneby Renee P. WALKUP; Sandra MCKEE

    AMACOM 2010; US$ 4.99

    Selling over the phone requires more than just reading from a script. This guide shows sales pros what they need to know to dial their way to success. more...

  • Design and Launch an Online Gift Business in a Weekby Cheryl Kimball

    Entrepreneur Press 2009; US$ 17.99

    Are you creative? Interested in taking your favorite hobby or inventive attitude to a new, more profitable level? Would you like to work from the comfort home, making money around the clock? Thanks to today’s turnkey technology, in just a few clicks and a few days you can build a virtual gift store selling your favorite items to millions! Choose... more...

  • Amway Foreverby Kathryn A. Jones

    Wiley 2011; US$ 29.95 US$ 26.50

    A fascinating look at five decades of Amway's innovation Amway started in 1959 as a way for people to earn extra money selling soap and cosmetics. Today, it has recaptured the public's attention largely because of an extensive print and broadcast campaign featuring the Quixtar name-with ads saying "you know us as Amway." Amway Forever chronicles... more...

  • Shopper Intimacyby Rick DeHerder; Dick Blatt

    Pearson Education 2010; US$ 34.99

    Retail marketing is undergoing cataclysmic change, driven by upheavals in media, consumer attitudes, and the retail industry itself. Retailers know they must invest more heavily in marketing, both to build brands and to drive sales. But how? In Shopper Intimacy , two leading experts offer the first comprehensive, research-based guide to building... more...

  • Competing in Tough Timesby Barry R. Berman

    Pearson Education 2010; US$ 39.99

    Competing in Tough Times brings together the powerful new strategies that world-class retailers, like Trader Joe’s, Costco, and Nordstrom, are using today to survive--and thrive--in a brutally unforgiving retail environment. Internationally respected retail management expert Barry Berman shows retailers and their suppliers exactly how to build... more...

  • Groupon's Biggest Deal Everby Frank Sennett

    St. Martin's Press 2012; US$ 6.79

    The inside story of the meteoric rise of Groupon from startup to $30 billion online giant and the audacious genius behind it, founder Andrew Mason In late 2010, Groupon made an incredible gamble. Rather than take Google's $6 billion buyout offer, founder Andrew Mason turned the search giant down and decided to go it alone. The experts thought he... more...