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Communication

Most popular at the top

  • Controversies in Contemporary Advertisingby Kim B. Sheehan

    SAGE Publications 2013; US$ 65.00

    Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising , by Kim Bartel Sheehan, examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book... more...

  • Media/Societyby David R. Croteau; William D. Hoynes

    SAGE Publications 2013; US$ 69.00

    Media/Society: Industries, Images, and Audiences, Fifth Edition , by David Croteau and William Hoynes provides a framework for understanding the relationship between media and society and helps readers develop skills for critically evaluating both conventional wisdom and their own assumptions about the social role of the media. Retaining its acclaimed... more...

  • Dynamics of Media Writingby Vincent F. Filak

    SAGE Publications 2015; US$ 69.00

    Dynamics of Media Writing  gives students transferable skills that can be applied across all media platforms—from traditional mass media formats like news, public relations, and advertising to emerging digital media platforms. Whether issuing a press release or tweeting about a new app, today’s media writers need to  adapt  their message for... more...

  • The Law of Journalism and Mass Communicationby Robert E. Trager; Susan D. (Dente) Ross; Amy L. (Lyn) Reynolds

    SAGE Publications 2015; US$ 98.00

    The Law of Journalism and Mass Communication is the media law text your students will want to read. Esteemed authors Robert Trager, Susan Dente Ross and Amy Reynolds tailor this text to the needs of future journalists and media professionals. They provide a current and comprehensive survey of media law and its effects on mass communication complete... more...

  • Introducing Communication Researchby Donald F. Treadwell

    SAGE Publications 2015; US$ 72.00

    Introducing Communication Research: Paths of Inquiry helps students understand the communication research process from start to finish. The Third Edition has been updated throughout to explain the Internet and social media as tools and topics for communication research. Streamlined, accessible, and with campus-based research examples that... more...

  • Winning Argumentsby Stanley Fish

    HarperCollins 2016; US$ 12.99

    “Fish mines cultural touchstones from Milton to ‘Married with Children’ to explain how various types of arguments are structured and how that understanding can lead to victory” — New York Times Book Review A lively and accessible guide to understanding rhetoric by the world class English and Law professor and bestselling author of How to Write... more...

  • Analysis in Qualitative Researchby Hennie R Boeije

    SAGE Publications 2009; US$ 50.00

    This book positions qualitative analysis as an ongoing process occurring over the life cycle of a project. It pays attention to the research proposal and the decisions taken early on in the research design that influence the analysis, such as the use of theory, sampling and data collection. more...

  • Quantitative Risk Managementby Alexander J. McNeil; Rüdiger Frey; Paul Embrechts

    Princeton University Press 2015; US$ 95.00 US$ 86.45

    This book provides the most comprehensive treatment of the theoretical concepts and modelling techniques of quantitative risk management. Whether you are a financial risk analyst, actuary, regulator or student of quantitative finance, Quantitative Risk Management gives you the practical tools you need to solve real-world problems. Describing the... more...

  • The Essentials of Business Etiquette: How to Greet, Eat, and Tweet Your Way to Successby Barbara Pachter

    McGraw-Hill Education 2013; US$ 18.00

    The Definitive Guide to Professional Behavior Whether you’re eating lunch with a client, Skyping with your boss, or meeting a business partner for the first time--it's all about how you present yourself. The Essentials of Business Etiquette gives you 101 critical tips for improving behavior in any business situation--all delivered in a quick, no-nonsense... more...

  • Understanding Digital Cultureby Vincent Miller

    SAGE Publications 2011; US$ 44.00

    An account of digital culture in everyday life that explains the social, economic and cultural dimensions of the information society. more...