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Travel and state. Tourism

Most popular at the top

  • Strategic Marketing in Tourism Servicesby Rodoula H. Tsiotsou; Ronald E. Goldsmith

    Emerald Group Publishing Limited 2012; US$ 88.99

    Focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. This title presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism. more...

  • Cruise Operations Managementby Philip Gibson

    Taylor and Francis 2012; US$ 56.95

    Cruise Operations Management: Hospitality Perspectives provides a comprehensive and contextualized overview of hospitality services for the cruise industry. As well as providing a background to the cruise industry, it also looks deeper into the management issues providing a practical guide for both students and professionals alike. Since the first... more...

  • OECD Tourism Trends and Policies 2012by OECD Publishing

    Organisation for Economic Co-operation and Development 2012; US$ 126.00

    The report provides comparative knowledge, both policy and data, through thematic chapters and country-specific policy and statistical profiles. The report highlights key tourism policy developments, focuses on issues that rank high on the policy agenda in the field of tourism and provides a broad overview and interpretation of tourism trends in the... more...

  • Island Sustainability IIby S. Favro; C. A. Brebbia

    WIT Press 2012; US$ 198.00

    Containing the papers presented at the second conference organised on island sustainability by the Wessex Institute of Technology, the book addresses the massive scale of seasonal population mobility that has such a profound effect on coastal regions and islands. The problems that result from large temporary increases in population are especially serious... more...

  • Contemporary Cases in Heritage Tourismby Brian Garrod; Alan Fyall

    Goodfellow Publishers Ltd 2013; US$ 125.00

    Examines 9 international cases under the sections of Managing Heritage Sites, World Heritage Sites, and Heritage Tourism. Cases include: A Viking Case Study, Ethnic Enclaves: Singapore’s Little India, Managing Religious Heritage Attractions: The Case of Jerusalem, , Edinburgh WHS, Indigenous Tourism and Heritage: A Maori Case Study and more. more...

  • The Tourism and Leisure Industryby Kaye Sung Chon

    Taylor and Francis 2012; US$ 62.95

    Find out how the ways we live and work are changing the ways in which we play! As populations grow and urbanization increases, social class, income, and ethnicity are influencing where and when people travel. The Tourism and Leisure Industry: Shaping the Future gives you the knowledge and skills you need to keep your business on top of this competitive... more...

  • Marketing Your City, U.S.A.by Kaye Sung Chon; Ronald A Nykiel; Elizabeth Jascolt

    Taylor and Francis 2012; US$ 63.95

    With Marketing Your City, U.S.A.: A Guide to Developing a Strategic Marketing Plan, you’ll discover how easy it is to market your hometown to potential tourists. You’ll find a simple, sure-fire strategy proven to bring out the charm and beauty of any town, anywhere. You’ll learn ways to improve the ”packaging” of your community, while at the same time... more...

  • Global Tourism Higher Educationby Cathy Hsu C.H.

    Taylor and Francis 2012; US$ 62.95

    Get an in-depth understanding of tourism educationworldwide! Global Tourism Higher Education: Past, Present, and Future extensively reviews tourism education on a global basis, focusing on the history, development, current status, challenges, and opportunities now present in various regions and countries. Leading international authorities discuss... more...

  • Management und Marketing im Kulturtourismusby Albrecht Steinecke

    Springer Fachmedien Wiesbaden 2012; US$ 14.88

    Kultur hat Konjunktur im Tourismus: Die Besichtigung von Kirchen, Museen und Burgen zählt zu den beliebtesten Urlaubsaktivitäten der Bundesbürger. Allerdings drängen immer mehr An-bieter auf diesen Markt, so dass sich der Wettbewerb um die ausgabefreudigen Kulturtouristen künftig weiter verschärfen wird. Was sind wichtige Trends im Kulturtourismus?... more...