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Public Relations

Most popular at the top

  • Sports Public Relationsby Jacquie L'Etang

    SAGE Publications 2013; US$ 37.00

    "Recognizing and emphasizing business and sociocultural influences, Sports Public Relations is a timely and unique examination of public relations in the sport industry. Along with providing a broad and well-researched theoretical foundation, L’Etang embeds throughout the text relevant examples and strategic applications of Sports PR in practice."... more...

  • Leadership Communicationby E. Bruce Harrison; Judith Mühlberg

    Business Expert Press 2014; US$ 19.95

    My graduate students like this book’s real-world focus on publicrelations as a strategic role in the C-suite. —Ron Culp, professionaldirector, Public Relations & Advertising graduate program,DePaul University; former Senior Vice President, Chief CommunicationOfficer, SearsLeadership in Communication is a cogent, bright, easily readabledefinition of... more...

  • Very Private and Public Relationsby Jim Dunn

    Thorogood Publishing 2014; US$ 9.97

    The autobiography of a pioneer in travel PR more...

  • The SAGE Handbook of Public Relationsby Robert L. Heath

    SAGE Publications 2010; US$ 33.00

    Reflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best practice. It presents major theories in the words of the leading advocates for each theory; positions... more...

  • Trust or Consequencesby Al GOLIN

    AMACOM 2003; US$ 1.99

    Trust or Consequences offers tools for identifying trust opportunities, as well as numerous inside accounts of trust-building successes and failures by high-profile organizations and leaders. Filled with provocative ideas about why many companies overlook trust issues, Trust or Consequences brings the subject to center stage -- where it must remain... more...

  • Kompakt-Lexikon PRby Jan Lies

    Springer Fachmedien Wiesbaden 2015; US$ 14.88

    Dieses kompakte Nachschlagewerk bietet Erklärungen zentraler Begriffe des Themengebiets Public Relations. Es umfasst Begriffe aus PR-Theorie sowie PR-Management und enthält mehr als 2.000 Stichwörter. Zahlreiche Verweise zwischen den Einträgen ergänzen die Ausführungen und zeigen Zusammenhänge auf. Somit ist das Lexikon sowohl für Studierende und... more...

  • The Voice of Businessby Karen S. Miller

    The University of North Carolina Press 2000; US$ 29.99

    In 1933, John W. Hill opened the New York office of what would become the most important public relations agency in history: Hill & Knowlton, Inc. By 1959, the combined sales of its clients--which included Procter & Gamble, Texaco, Gillette, and Avco Manufacturing as well as the steel, tobacco, and aviation industries' trade associations--amounted... more...

  • Health Communication and Mass Mediaby Rukhsana Ahmed; Benjamin R. Bates

    Taylor and Francis 2016; US$ 149.95

    Health Communication and Mass Media is a much-needed resource for those with a professional or academic interest in the field of health communication. The chapters engage and expand upon significant theories informing efforts at mediated health communication and demonstrate the practical utility of these theories in on-going or completed projects.... more...

  • Organizational Crisis Communicationby Finn Frandsen; Winni Johansen

    SAGE Publications 2016; US$ 50.00

    Based on the theory of the Rhetorical Arena and the multivocal approach, this guide explores a new perspective on crisis communication, and what happens when external voices start communicating as a crisis breaks out. more...

  • Public Relations for the Public Goodby Louis Capozzi; Shelley Spector

    Business Expert Press 2016; US$ 19.95

    While the profession of public relations is only a century old, man has been practicing the art of influencing public attitudes since the dawn of civilization. This book looks at modern America through the lens of public relations, showing how many of the events that have changed the course of our nation’s modern history were triggered by campaigns... more...