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Public Relations

Most popular at the top

  • The Voice of Businessby Karen S. Miller

    The University of North Carolina Press 2000; US$ 29.99

    In 1933, John W. Hill opened the New York office of what would become the most important public relations agency in history: Hill & Knowlton, Inc. By 1959, the combined sales of its clients--which included Procter & Gamble, Texaco, Gillette, and Avco Manufacturing as well as the steel, tobacco, and aviation industries' trade associations--amounted... more...

  • Health Communication and Mass Mediaby Rukhsana Ahmed; Benjamin R. Bates

    Taylor and Francis 2016; US$ 149.95

    Health Communication and Mass Media is a much-needed resource for those with a professional or academic interest in the field of health communication. The chapters engage and expand upon significant theories informing efforts at mediated health communication and demonstrate the practical utility of these theories in on-going or completed projects.... more...

  • Organizational Crisis Communicationby Finn Frandsen; Winni Johansen

    SAGE Publications 2016; US$ 50.00

    Based on the theory of the Rhetorical Arena and the multivocal approach, this guide explores a new perspective on crisis communication, and what happens when external voices start communicating as a crisis breaks out. more...

  • Public Relations for the Public Goodby Louis Capozzi; Shelley Spector

    Business Expert Press 2016; US$ 19.95

    While the profession of public relations is only a century old, man has been practicing the art of influencing public attitudes since the dawn of civilization. This book looks at modern America through the lens of public relations, showing how many of the events that have changed the course of our nation’s modern history were triggered by campaigns... more...

  • Public Relations Ethicsby Dick Martin; Donald K. Wright

    Business Expert Press 2015; US$ 29.95

    This book represents a practical guide to ethical decision-making tailored specifically to the needs of those who practice and study public relations. It traces the development of ethical theory from ancient Greece through the works of Socrates, Plato, and Aristotle to modern day public relations executives including Harold Burson, Robert Dilenschneider,... more...

  • MetricsManby Don Bartholomew; Zifei Fay Chen

    Business Expert Press 2016; US$ 29.95

    MetricsMan presents opinions, insights, and best practices of public relations and social media research and measurement. It discusses the evolution of measurement, return on investment, the Barcelona Principles, social media measurement models, marketing mix modeling, the battle against advertising value equivalents, and establishing accountability... more...

  • Corporate Communicationby Joep P. Cornelissen

    SAGE Publications 2017; US$ 50.00

    The new 5th edition of this bestselling text, used by nearly 25,000 students in over 50 different countries retains its practical yet strong theoretical approach and is now updated to include new material on integrated reporting and CSR communications. more...

  • Excellence in Internal Communication Managementby Rita Linjuan Men; Shannon A. Bowen

    Business Expert Press 2016; US$ 19.95

    This book integrates theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to communicate effectively with internal stakeholders. Important topics such as engagement, trust, change communication, new technologies, leadership communication,... more...

  • A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Third Editionby David Michaelson; Don W. Stacks

    Business Expert Press 2017; US$ 19.95

    Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book has been updated to provide you with the necessary understanding of the... more...

  • How to Manage a Successful Press Conferenceby Ralf Leinemann; Elena Baikaltseva

    Taylor and Francis 2017; US$ 74.95

    Despite the ubiquity of new forms of communication technology, press conferences remain a vital way for companies to share news. One size or message does not fit all and the content showcased must be of interest to every member of the audience. This book highlights the importance of understanding the needs of those who will attend; an ever-more critical... more...