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Public Relations

Most popular at the top

  • Reputation Managementby Sabrina Helm; Kerstin Liehr-Gobbers; Christopher Storck

    Springer Berlin Heidelberg 2011; US$ 95.56

    This book provides a general overview of the state-of-art and future trends in reputation management. It describes tools to measure corporate reputation and helps a company to optimize  its reputation management. more...

  • Corporate Booksby Manfred Hasenbeck; Eberhard Wolf

    Gabler Verlag 2011; US$ 40.15

    Ob Firmenjubiläum, Produktlaunch, Firmenevent oder einfach Weihnachten: Es gibt vielfältige Anlässe für Unternehmen, um ihre Geschichte, ihre Produkte und Marken oder ihre Alleinstellung wirkungsvoll zu inszenieren und zu zelebrieren. Immer häufiger entscheiden sich Kommunikations- und Marketingverantwortliche dabei für Corporate Books als Kommunikationsinstrument:... more...

  • Kulturelle Kommunikation in internationalen Unternehmenby Melanie Mergler

    Gabler Verlag 2011; US$ 47.17

    Mit einem Geleitwort von Prof. Dr. Egbert Kahle more...

  • PR für Dummiesby Eric Yaverbaum; Robert W. Bly; Ilise Benun; Annelies Rokitte

    Wiley 2012; US$ 21.95 US$ 19.75

    Public Relations ist seit einigen Jahren das Schlagwort f�r Unternehmen egal welcher Gr��e und selbst f�r Vereine. Ohne eine gut durchdachte PR-Strategie kann ein Vorhaben mangels Interesse von Au�enstehenden schnell scheitern. �PR f�r Dummies� zeigt, wie man das Tor zur �ffentlichkeit richtig �ffnet und ersetzt eine lange PR-Schulung.... more...

  • Managing Investor Relationsby Alexander Laskin

    Business Expert Press 2010; US$ 19.95

    This book will examine the profession of investor relations from the practical standpoint. The book will define what investor relations is, what investor relations professionals do, what skills and competencies are required to become a successful investor relations practitioner and, finally, how to outsource investor relations services. Investor relations... more...

  • A Practioner's Guide to Public Relations Research, Measurement and Evaluationby Don Stacks

    Business Expert Press 2010; US$ 19.95

    This book will provide the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. more...

  • Enterprise Wikisby Martin Seibert; Sebastian Preuss; Mathias Rauer

    Gabler Verlag 2011; US$ 30.10

    Zunehmend mehr Unternehmen nutzen Wikis für die interne und externe Kommunikation. Häufig jedoch läuft dieser Kommunikationskanal ins Leere. Das Buch beschreibt häufig auftretende Probleme der internen Unternehmenskommunikation, die zulasten von Produktivität und Effizienz gehen, anhand konkreter Beispiele und zeigt Lösungsmöglichkeiten mithilfe von... more...

  • Rethinking Reputationby Fraser P. Seitel; John Doorley

    St. Martin's Press 2012; US$ 11.90

    Good public relations is no longer just icing-it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation , public relations guru Fraser Seitel and John Doorley, founder of the Academy... more...

  • The Theory and Philosophy of Organizationsby John Hassard; Denis Pym

    Taylor and Francis 2012; US$ 67.95

    The Theory and Philosophy of Organizations makes a major contribution to the debate on the status of organizational theory as a discipline. The volume is divided into three sections exploring issues under the headings `theory', `anasis' and `philosophy'. In each, the limitations of `traditional' or `scientific' organizational paradigms are illuminated... more...

  • Promoting Your Schoolby Carolyn Warner

    SAGE Publications 2009; US$ 43.95

    To help schools develop community support, this third edition offers practical communication strategies to strengthen the partnership between schools, parents, businesses, and the community. more...