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Public Relations

Most popular at the top

  • Social Media Crisis Communicationsby Ann Marie van den Hurk

    Pearson Education 2013; US$ 19.99

    Normal 0 false false false MicrosoftInternetExplorer4 Plan, Prepare, React, and Get Ahead Of Any Crisis— In Real Time!   Your business or organization will face a crisis. That’s a fact . Here’s another : Thanks to social media, crises happen more often and accelerate out of control faster— much faster . So…what’s your... more...

  • Verbände und Massenmedienby Rolf Hackenbroch

    Deutscher Universitätsverlag 2013; US$ 42.55

    Dissertation Freie Universität Berlin 1995 more...

  • Rhetorik für Führendeby Baldur Kirchner

    Gabler Verlag 2013; US$ 39.58

    Wo immer Führende auftreten, wird von ihnen eine überzeugende verbale Darstellungsfähigkeit erwartet. Denn: wer redet, spricht stets auch über sich selbst. Rhetorische Auftritte sind immer auch persönliche Selbstbekundungen des Sprechenden. "Rhetorik für Führende" hilft Ihnen, Ihre Überzeugungskraft zu steigern und künftigen Auftritten sicherer und... more...

  • Normative Aspekte der Public Relationsby Wolfgang Armbrecht; Ulf J. Zabel

    VS Verlag für Sozialwissenschaften 2013; US$ 42.55

    Immer häufiger stellt sich die Frage nach der Zukunft und der Bedeutung von Public Relations, dabei werden die Antworten im Rückgriff auf wissenschaftliche Erkenntnisse und auf die praktizierten Normen sittlichen Verhaltens gesucht. Es verwundert folglich nicht, daß für PR Primate des "Sollens" gefordert werden, um Defizite in der Praxis zu überwinden.... more...

  • Global Tourism and Informal Labour Relationsby Godfrey Baladacchino

    Taylor and Francis 2013; US$ 59.95

    The worldwide expansion of the tourism industry creates many encounters between global agents and local forces, yet the host-guest interaction is rarely considered from the point of view of the experience of work. This study documents and discusses such a global-local encounter, based on fieldwork carried out in hotels in Barbados and Malta. Insight... more...

  • Health and Medical Public Relationsby Myc Riggulsford

    Taylor and Francis 2013; US$ 43.95

    Health and Medical Public Relations takes a fresh look at media relations and news values. It examines how information about medical research from the academic, pharmaceutical and charitable sectors is disseminated to target audiences through a variety of PR techniques. Scrutinising a wide range of health-related public relations activities, the... more...

  • Promoting Nonprofit Organizationsby Ruth Ellen Kinzey

    Taylor and Francis 2013; US$ 65.95

    Promoting Nonprofit Organizations is a practical guide to developing and implementing a strategic public relations program to enhance a nonprofit’s reputation. The ways in which businesses – both for-profit and not-for-profit – communicate with customers has changed dramatically in recent years. Coupled with economic uncertainty, nonprofits have... more...

  • Human Resource Management in the Public Sectorby Rona Beattie; Stephen P. Osborne

    Taylor and Francis 2013; US$ 145.00

    HRM is a core element in public service organizations, whose employees are often their most valuable resource. This outstanding book tackles the subject head on, bringing together cutting-edge research from a range of respected international authors. more...

  • Media Production Agreementsby Philip Alberstat

    Taylor and Francis 2013; US$ 170.00

    Media Production Agreements is an invaluable reference tool for film, television and video producers and has been written specifically for all those involved in the media industry. Providing legal information and sound advice on the structuring of deals and negotiated agreements, this authoritative guide identifies potential pitfalls in the drafting... more...

  • Professionals and Policyby Mike Bottery

    Taylor and Francis 2013; US$ 78.95

    By means of case studies in schools and hospitals, this text describes and evaluates the current issues faced by both education and health professionals. It argues that much can be learned by comparing the experiences of the two groups, and suggests ways in which education and health workers can respond positively to the changes of recent years to... more...