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Public Relations

  • Intellectual Capital in German Non-profit Organisationsby Katrin Blankenburg

    Springer International Publishing 2017; US$ 119.36

    This book describes how non-profit organisations (NPOs) communicate what they constitute, signal success and display sustainability in order to convince stakeholders to provide essential resources. Reports on intellectual capital offer a worthwhile approach. Based on empirical research, the book highlights the essential resources for NPOs and on the... more...

  • Strategic Silenceby Roumen Dimitrov

    Taylor and Francis 2017; US$ 54.95

    Mainstream public relations overvalues noise, sound and voice in public communication. But how can we explain that while practitioners use silence on a daily basis, academics have widely remained quiet on the subject? Why is silence habitually famed as inherently bad and unethical? Silence is neither separate from nor the opposite of communication.... more...

  • Relationship Building in Public Relationsby Petra Theunissen; Helen Sissons

    Taylor and Francis 2017; US$ 54.95

    This book aims to provide an interdisciplinary approach to highlight the importance of relationships in public relations, delving not only into the organization-public relationships but also into interpersonal relationships within the industry in order to offer new, empirical insights into the impact and formation of such relationships. Theunissen... more...

  • Social Mediaby Jan-Hinrik Schmidt

    Springer Fachmedien Wiesbaden 2017; US$ 15.04

    Plattformen wie Facebook, Wikipedia, YouTube oder Twitter haben in den vergangenen Jahren das Internet stark verändert. Sie gelten als „soziale Medien“, weil sie großen Einfluss darauf haben, wie Menschen sich selbst und ihre Interessen im Internet präsentieren, wie sie Beziehungen pflegen, neu knüpfen und sich über relevante Themen informieren.  Zugleich... more...

  • Saving Face in Businessby Rebecca S. Merkin

    Palgrave Macmillan US 2017; US$ 150.26

    This book explains the subtle maneuvers of what researchers call “facework” and demonstrates the vital role it plays in the success or failure of cross-cultural interactions. Building on Geert Hofstede’s seminal research on cultural dimensions, Merkin synthesizes more recent research in business, communication, cross-cultural psychology and sociology... more...

  • Corporate Communication Crisis Leadershipby C. Ronald Arnett; Sarah M. DeIuliis; Matthew Corr

    Business Expert Press 2017; US$ 19.95

    Corporate Communication Crisis Leadership: Advocacy and Ethics addresses strategic moments of leadership during corporate communication crises. This work examines the interplay of issue, argument, conflict, and crisis in eventual organizational success or failure. This book explicates the performative consequences of inadequacy in crisis leadership.... more...

  • Social goes Mobile - Kunden gezielt erreichenby Heike Scholz

    Springer Fachmedien Wiesbaden 2017; US$ 23.06

    In diesem Buch erläutern ausgewiesene Digital-Profis, wie Unternehmen ihre Kunden zielsicher mobil in Sozialen Netzwerken erreichen und daraus den größtmöglichen Profit ziehen können. Denn: Mobile Geräte wie Smartphones, Tablets, Phablets oder Smartwatches sind zu ständigen Begleitern geworden und besetzen jeden denkbaren Nutzungskontext. Insbesondere... more...

  • Kanzlei-Kniggeby Horst Hanisch

    Springer Fachmedien Wiesbaden 2017; US$ 20.05

    Dieses Buch bietet konkrete Verhaltensratschläge von der Begrüßung über die vielen möglichen Szenarien des geschäftlichen Miteinanders bis hin zur professionellen Verabschiedung des Gesprächpartners. Auch unverhoffte Begegnungen außerhalb der Geschäftsebene werden thematisiert und entkrampft. Erfahrene Berufsträger bleiben in jeder Lage souverän,... more...

  • Questioning the New Public Managementby John Chandler; Mike Dent

    Taylor and Francis 2017; US$ 149.95

    The book contains a wealth of detailed and fascinating case studies of New Public Management (NPM) in practice in the UK, exploring the enactment of NPM in its specific organizational contexts. A range of public services are covered including local government, education, social work and the police, with particular attention paid to the National Health... more...

  • Creating a Culture of Integrityby Andrea Spencer-Cooke; Fran van Dijk

    Taylor and Francis 2017; US$ 26.95

    For companies, unethical business practices like bribery and corruption pose major business risks, and can result in fines, reputational damage, lost business opportunity and – increasingly – criminal or civil charges.Organizations have responded to this critical governance issue with rigorous formal integrity and compliance frameworks, to set out... more...