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Automobile Industry

  • Accelerate the Sale: Kick-Start Your Personal Selling Style to Close More Sales, Fasterby Mark Rodgers

    McGraw-Hill Education 2011; US$ 23.00

    Open the throttle on your sales potential—and leave your competitors in the dust! Selling today can be brutal. You need to rev it up if you want to close more deals. Accelerate the Sale shows how to: Qualify Buyers Using Just Two Well-Selected Words Develop Your Marketplace Superiority Acquire unparalleled persuasive language techniques ... more...

  • The Accidental Office Ladyby Laura Kriska

    Tuttle Publishing 2011; US$ 15.99

    A young woman with a new degree in Japanese studies and plenty of youthful idealism and can-do spirit accepts a job as the first American trainee at Honda's headquarters in Tokyo. Her image of Japanese corporate life is dramatically challenged on her first day at work when she is issued a blue polyester uniform—a uniform worn only by women! From... more...

  • Aesthetics: Quantification and Deconstructionby Sushil Chandra

    Springer Singapore 2017; US$ 88.58

    This book addresses a perennial challenge for product planners and designers alike: how to objectively specify and quantify the aesthetics of products. It provides automotive product planners with a framework for the grammar of aesthetics and a tool for quantifying the aesthetics of an intended product. Further, it equips styling designers with... more...

  • American Business Abroadby Mira Wilkins; Frank Ernest Hill

    Cambridge University Press 2011; US$ 32.00

    Documents the first sixty years of Ford Motor Company's international expansion, tracing its global business expansion across six continents. more...

  • American Iconby Bryce G. Hoffman

    The Crown Publishing Group 2012; US$ 17.00

    The inside story of the epic turnaround of Ford Motor Company under the leadership of CEO Alan Mulally.   At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline,... more...

  • American Wheels, Chinese Roadsby Michael J. Dunne

    Wiley 2011; US$ 29.95 US$ 26.96

    How could one company—General Motors—meet disaster on one continent and achieve explosive growth on another at the very same time? While General Motors was hurtling towards bankruptcy in 2009, GM’s subsidiary in China was setting new sales and profit records. This book reveals how extraordinary people, remarkable decisions and... more...

  • Andy & Me, Second Editionby Pascal Dennis

    CRC Press 2012; US$ 37.95

    Second Edition of a Shingo Prize Winner     Based on the author's personal experience with Toyota’s master teachers and with companies in the midst of great change, Andy & Me: Crisis & Transformation on the Lean Journey , now in its second edition, is a business novel set in a failing New Jersey auto plant focusing on the tribulations of Tom Pappas,... more...

  • Animal Cell Biotechnologyby Hansjörg Hauser; Roland Wagner

    De Gruyter 2014; US$ 266.00

    This book introduces fundamental principles and practical application of techniques used in the scalable production of biopharmaceuticals with animal cell cultures. A broad spectrum of subjects relevant to biologics production and manufacturing are reviewed, including the generation of robust cell lines, a survey of functional genomics... more...

  • Ask the Man Who Owns Oneby Arthur W. Einstein

    McFarland & Company, Inc., Publishers 2010; US$ 49.95

    A major force in the American automobile scene through the 1950s, Packard made a mark on American advertising as well. The cars themselves seemed built for promotion--the red hexagon in the hubcap, the yoke grille, and the half-arrow belt-line molding acted as a logo of sorts, setting a new standard in visual continuity and branding. The company's... more...

  • Asphalt Nationby Jane Holtz Kay

    Crown/Archetype 2012; US$ 27.50

    Asphalt Nation  is a major work of urban studies that examines how the automobile has ravaged America’s cities and landscape, and how we can fight back.   The automobile was once seen as a boon to American life, eradicating the pollution caused by horses and granting citizens new levels of personal freedom and mobility. But it was not long before... more...