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Marketing

Most popular at the top

  • Crossing the Chasm, 3rd Editionby Geoffrey A. Moore

    HarperCollins 2014; US$ 17.59

    The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm , Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is... more...

  • Invisible Influenceby Jonah Berger

    Simon & Schuster 2016; US$ 11.99

    Jonah Berger, the bestselling author of Contagious , explores the subtle, secret influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat—in his latest New York Times bestseller that is a “rare business book that’s both informative and enough fun to take to the beach” (Fortune.com). If you’re like... more...

  • Fanatical Prospectingby Jeb Blount; Mike Weinberg

    Wiley 2015; US$ 21.00 US$ 18.50

    Ditch the failed sales tactics, fill your pipeline, and crush your number Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting. The brutal fact is the number... more...

  • The Elegant Solutionby Matthew E. May; Kevin Roberts

    Free Press 2006; US$ 12.99

    "Toyota is becoming a double threat: the world's finest manufacturer and a truly great innovator . . . that formula, a combination of production prowess and technical innovation, is an unbeatable recipe for success." -- Fortune , February 2006 For the first time, an insider reveals the formula behind Toyota's unceasing quest to innovate and... more...

  • Contagiousby Jonah Berger

    Simon & Schuster 2013; US$ 11.99

    New York Times bestseller W hat makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing... more...

  • Askby Ryan Levesque

    Dunham Books 2015; US$ 7.99

    "What Ryan Levesque has done is give you the art and the science behind figuring out EXACTLY what your prospects want... and then delivering it via an incredibly effective sales process. Buy this book and put the formula to work in your business - the results speak for themselves." - Jeff Walker, #1 NY Times bestselling author of "Launch"   ... more...

  • WordPress Search Engine Optimizationby Michael David

    Packt Publishing 2015; US$ 35.99

    A complete guide to dominating search engines with your WordPress site About This Book: Everything you need to get your WordPress site to the top of search engines and bring thousands of new customers to your blog or business; Learn everything from keyword research and link building to customer conversions, in this complete guide; Packed with real-word... more...

  • Stated Choice Methodsby Jordan J. Louviere; David A. Hensher; Joffre D. Swait; Wiktor Adamowicz

    Cambridge University Press 2000; US$ 68.00

    A multidisciplinary graduate and practitioner guide, first published in 2000, which offers the theory and application of stated choice methods. more...

  • Marketing For Dummiesby Alexander Hiam

    Wiley 2014; US$ 24.99 US$ 21.99

    Master the latest marketing tools and trends Marketing strategies are evolving faster than ever before, and mastering the latest and greatest strategies are essential to getting results. This updated edition of the classic marketing bestseller includes new and revised material, with full coverage of the latest marketing trends and how to effectively... more...

  • eBook Guerilla Marketingby Eugene Schurter

    Double Dragon Publishing 2004; US$ 5.99

    Ebook Guerilla Marketing covers everything - research, preparation, action - that authors need to find their readership, catch readers' attention and maximize reader sales opportunities.?Everything needed is here. The plan in this book requires NO additional investment, other than time. Suggested enhancements can easily be covered on a $50 per year... more...