The Leading eBooks Store Online

4,034,055 members ⚫ 1,328,001 ebooks

New to eBooks.com?

Learn more
Browse our categories
  • Bestsellers - This Week
  • Foreign Language Study
  • Pets
  • Bestsellers - Last 6 months
  • Games
  • Philosophy
  • Archaeology
  • Gardening
  • Photography
  • Architecture
  • Graphic Books
  • Poetry
  • Art
  • Health & Fitness
  • Political Science
  • Biography & Autobiography
  • History
  • Psychology & Psychiatry
  • Body Mind & Spirit
  • House & Home
  • Reference
  • Business & Economics
  • Humor
  • Religion
  • Children's & Young Adult Fiction
  • Juvenile Nonfiction
  • Romance
  • Computers
  • Language Arts & Disciplines
  • Science
  • Crafts & Hobbies
  • Law
  • Science Fiction
  • Current Events
  • Literary Collections
  • Self-Help
  • Drama
  • Literary Criticism
  • Sex
  • Education
  • Literary Fiction
  • Social Science
  • The Environment
  • Mathematics
  • Sports & Recreation
  • Family & Relationships
  • Media
  • Study Aids
  • Fantasy
  • Medical
  • Technology
  • Fiction
  • Music
  • Transportation
  • Folklore & Mythology
  • Nature
  • Travel
  • Food and Wine
  • Performing Arts
  • True Crime
  • Foreign Language Books
Marketing

Most popular at the top

  • CEO of Earthby Simon Hammond

    Wiley 2012; US$ 27.95 US$ 24.50

    How, given the chance, would you market planet Earth as the ultimate tourist destination? Fysh Reynolds, 25-year-old MBA grad and internet superstar, must answer this question when his part-time job playing Ronald McDonald at kids' birthday parties thrusts him into an unexpected position of power. When aliens land on Earth, they mistake the golden... more...

  • The Network Challenge (paperback)by Paul R. Kleindorfer; Yoram (Jerry) R. Wind; Robert E. Gunther

    Pearson Education 2009; US$ 64.99

    New Paperback Edition   Networks and the Enterprise: Breakthrough Thinking and Actionable Strategies   “This book presents an amazing collection of insights on underlying forces and ways to thrive in our post-Coaseian age—an age in which the centralized firm is changing into an agile and resilient network of participants. A must read... more...

  • The Social Factorby Maria Azua

    Pearson Education 2009; US$ 31.99

    Harness the Power of Social Networking to Promote Innovation and Drive Growth   A treasure trove of strategic and tactical insights for the business leader Provides relevant experience from a host of powerful case studies and compelling business scenarios Secrets for avoiding costly mistakes that can cripple a social networking... more...

  • Better Green Businessby Eric Olson

    Pearson Education 2009; US$ 39.99

    Better Green Business brings together practical insights and start-to-finish strategies for moving any enterprise to a higher level of environmental stewardship. Drawing on his extensive experience at IBM, Dr. Eric Olson shows how to systematically drive “win-win-win” gains: growing top-line revenue, helping customers increase efficiency, and improving... more...

  • Marketing and Management Sciencesby Theodore E. Simos; Damianos P. Sakas; Nikolaos Konstantopoulos

    World Scientific Publishing Company 2010; US$ 182.00 US$ 165.62

    This book is a collection of selected papers presented at the International Conference of Marketing and Management Sciences held from 23 to 25 May 2008 in Athens, Greece. The papers focus on how globalization has had significant impact on companies, societies and individuals alike. They discuss the need for new strategies and practices that can help... more...

  • Perspectives on Promotion and Database Marketingby Greg Allenby

    World Scientific Publishing Company 2010; US$ 100.00 US$ 91.00

    Quantitative marketing as a discipline started around the mid 60's and has been dominated by only a handful of individuals. Robert Blattberg is one of them and has been a leader in setting a research agenda for this discipline. The collection of articles in this book along with commentary by some of his doctoral students is a magnificent testament... more...

  • How to Become a Marketing Superstarby Jeffrey J. Fox

    Hyperion 2003; US$ 11.95

    With more than 600,000 books in print, nationally bestselling author Jeffrey Fox is back to 'outfox the competition'-this time with counterintuitive advice on how to become a marketing genius n his four previous bestselling business books, Jeffrey Fox has helped readers land great jobs and rise to the top of their professions. Now he turns his contrarian... more...

  • The Future of Marketingby Philip J. Kitchen

    Palgrave Macmillan 2003; US$ 141.00

    This book is intended for practitioners and academics who wish to develop an understanding of marketing in an international context. The book provides a series of critical perspectives on marketing from senior authors around the world. The book is not about 'what marketing is' for this is already recorded in innumerable texts. Rather the text gives... more...

  • Review of Marketing Researchby Naresh Malhotra

    Emerald Group Publishing Limited 2011; US$ 138.99

    This special issue of Review of Marketing Research is unique in that it contains chapters by marketing legends in their own words. Bagozzi, Hunt, Kotler, Kumar, Malhotra, Monroe, Sheth, Wind and Zaltman summarize not only their research but also the salient aspects of their academic life journeys. more...

  • Sport-Brandingby Nicholas Adjouri; Petr Stastny

    Gabler Verlag 2007; US$ 59.54

    "Sport-Branding" zeigt auf, wie Sport-Sponsoring und erfolgreiches Markenmanagement zusammenhängen. Was muss ein Markenunternehmen beachten? Welche Ziele können erreicht werden? Was muss ein Sport-Event bieten? Welche Sportart passt zur Marke? Diese und weitere Fragen werden hier systematisch und grundlegend beantwortet. Anhand von Fallbeispielen und... more...