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Marketing

  • Consumer Insightby

    Kogan Page 2004; US$ 39.95

    Provides comprehensive coverage of the classic areas that market researchers and marketers need to focus on. more...

  • Aprende a diseñar tu estrategia de márquetin digitalby 50Minutos.es

    Primento Digital 2017; US$ 5.99

    Dale un vuelco a la relación de tu empresa con el público Este libro es una guía práctica y accesible que te ayudará a diseñar un correo comercial y un boletín informativo adaptados, que te aportará la información esencial y te permitirá ganar tiempo. En tan solo 50 minutos podrás: •Conocer en detalle las particularidades del correo comercial... more...

  • Adapta tu comunicación a las redes socialesby 50Minutos.es

    Primento Digital 2017; US$ 5.99

    Las claves para convertirse en un  community manager Este libro es una guía práctica y accesible que te ayudará a adaptar tu comunicación a las redes sociales, que te aportará la información esencial y te permitirá ganar tiempo. En tan solo 50 minutos podrás: •Analizar el impacto social y económico de las redes sociales en la comunicación... more...

  • Telling Great Storiesby 50MINUTES.COM

    Primento Digital 2017; US$ 5.99

    Ready to take your career to the next level? Find out everything you need to know about effective storytelling with this practical guide. Storytelling is a skill that can, and will, improve both your personal and professional life dramatically. From job searching to marketing, storytelling is the most effective way to portray your message and win... more...

  • Closing a Saleby 50MINUTES.COM

    Primento Digital 2018; US$ 5.99

    Ready to take your business to the next level? Find out everything you need to know about effective sales techniques with this practical guide. It is tempting to think that sales skills are something that you either have or do not have, and it is certainly true that selling does not come naturally to everyone. In reality, by following a small number... more...

  • Consumer-Centric Category Managementby ACNielsen; John Karolefski; Al Heller

    Wiley 2012; US$ 57.00 US$ 51.30

    In some parts of the world, especially in developing markets, category management today remains a stretch goal – a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980’s forms the foundation of many companies’ approach to category management. In still others, particularly... more...

  • Brand Relevanceby David A. Aaker

    Wiley 2010; US$ 32.95 US$ 28.99

    Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats... more...

  • Three Threats to Brand Relevanceby David A. Aaker

    Wiley 2013; US$ 3.99 US$ 3.59

    "Threats to brand relevance are always lurking around the corner. Your brand is virtually never immune from the risk of fading instead of being energized or being damaged instead of strengthened."— David Aaker From branding guru David Aaker comes Three Threats to Brand Relevance , a provocative new offering in the Jossey-Bass Short Format... more...

  • Building Strong Brandsby David A. Aaker

    Free Press 2011; US$ 14.99

    As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real... more...

  • Brand Portfolio Strategyby David A. Aaker

    Free Press 2009; US$ 18.99

    In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class... more...