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Marketing

  • Strategic Marketing Management in Asiaby

    Emerald Group Publishing Limited 2017; US$ 110.00

    With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses. more...

  • Advances in Islamic Finance, Marketing, and Managementby

    Emerald Group Publishing Limited 2017; US$ 120.00

    Of interest to both academics and practitioners who assist in making Shariah-centric strategies, this work is particularly important as Asia holds a major percentage of Islamic assets in South Asia, Southeast Asia, and the Middle East, with new opportunities opening in Central Asia. more...

  • Review of Marketing Researchby

    Emerald Group Publishing Limited 2005; US$ 110.99

    Providing state-of-the-art articles by the marketing field's leading researchers and academicians, the volumes in this annual series include approximately 7-8 chapters. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the wide range of marketing research methodologies. more...

  • Consumer Insightby

    Kogan Page 2004; US$ 39.95

    Provides comprehensive coverage of the classic areas that market researchers and marketers need to focus on. more...

  • Research on International Service Marketingby

    Emerald Group Publishing Limited 2005; US$ 118.99

    A truly international perspective emerges on the nature of service marketing across borders, as well as the internationalization strategies of service providers. This volume explores the research in international service marketing through the eyes of scholars from eight different countries on three continents. more...

  • International Marketing Researchby

    Emerald Group Publishing Limited 2006; US$ 123.99

    Presents a collection of essays in international marketing. This book addresses various aspects of export and multinational marketing. It examines international marketing from theoretical and practical perspectives, and addresses various aspects of export and multinational marketing through management, public policy, and other issues. more...

  • Review of Marketing Researchby

    Emerald Group Publishing Limited 2004; US$ 110.99

    The Review of Marketing Research annual series provides articles by the marketing field's leading researchers and academicians. RMR publishes long chapters that are not only theoretically rigorous but also offer richer detail, including literature reviews, methodologies, empirical studies, emerging trends, and international developments. more...

  • Review of Marketing Researchby

    Emerald Group Publishing Limited 2007; US$ 110.99

    Part of "The Review of Marketing Research" annual series that provides articles by the marketing field's leading researchers and scholars. The series includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for future theory development and testing. more...

  • Focused Issue on The Marketing Process in Organizational Competenceby

    Emerald Group Publishing Limited 2005; US$ 118.99

    Focusing on "The Marketing Process in Organizational Competence", this volume reflects the fundamental market orientation in competence theory's foundational concepts and theoretical development. It includes papers which explore key aspects of the common conceptual foundations of competence and marketing theories. more...

  • Econometric Models in Marketingby

    Emerald Group Publishing Limited 2002; US$ 141.99

    Contains twelve papers discussing the interface between Marketing and Econometrics. The papers in this work are representative of the types of problems and methods that are used within the field of marketing. more...