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Marketing

  • Way of the Wolfby Jordan Belfort

    Hodder & Stoughton 2017; US$ 18.99

    Jordan Belfort - immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street - reveals the step-by-step sales and persuasion system proven to turn anyone into a sales-closing, money-earning rock star. For the first time ever, Jordan Belfort opens his playbook and gives readers access to his exclusive step-by-step system-the same... more...

  • Blue Ocean Shiftby Renee Mauborgne; W. Chan Kim

    Pan Macmillan 2017; US$ 23.09

    BLUE OCEAN SHIFT is the essential follow up to Blue Ocean Strategy , the classic and 3.6 million copy global bestseller by world-renowned professors Chan Kim and Renée Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding... more...

  • Greener Marketingby Martin Charter

    Taylor and Francis 2017; US$ 40.00

    An examination of the progress of environmental marketing on a global scale. It considers how sustainability issues are increasingly becoming critical factors in how corporations meet the ever-growing demands and expectations of customers. The purpose of the book is to provide practitioners with best-practice examples and actionable recommendations... more...

  • Winning at New Productsby Robert G. Cooper

    Basic Books 2017; US$ 34.00

    A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and... more...

  • Motivating SMEs to Cooperate and Internationalizeby George Tesar; Zsuzsanna Vincze

    Taylor and Francis 2017; US$ 54.95

    Interest in generally expanding the understanding of small and medium-sized enterprises, especially understanding their strategies and operations to enter international markets, is growing rapidly among researchers and academics globally. Government officials, regional and economic specialists, and international trade advisers are directly involved... more...

  • Akzeptanz von digitalen Zahlungsdienstleistungenby Michael Ginner

    Springer Fachmedien Wiesbaden 2017; US$ 50.19

    Abgeleitet aus der Diskrepanz zwischen den Einschätzungen von Expertinnen und Experten und der aktuellen Situation am Mobile Payment Markt zielt dieses Buch auf die Identifikation der zentralen Faktoren der Mobile Payment Akzeptanz aus der Sicht potentieller Nutzerinnen und Nutzer ab. Die Untersuchung fokussiert auf die Erforschung der Akzeptanz von... more...

  • Planung und Umsetzung sicherer Eventsby Marcus Moroff; Stefan Luppold

    Springer Fachmedien Wiesbaden 2017; US$ 5.01

    Marcus Moroff und Stefan Luppold beschreiben in diesem essential die wesentlichen Elemente, die im Ablauf eines Events – Planung, Realisierung und Nachbetrachtung – aus der Perspektive bewusster Sicherheit unverzichtbar sind. Die Autoren stellen einen ganzheitlichen Ansatz vor, bei dem Sicherheit als selbstverständliches Ergebnis entsteht. Sicherheit... more...

  • Mastering Fashion Marketingby Tim Jackson; D. Shaw

    Macmillan Education UK 2017; US$ 35.83

    This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing. more...

  • Development under Dualism and Digital Divide in Twenty-First Century Indiaby Dilip Dutta

    Springer Singapore 2017; US$ 119.45

    After first analysing the economic development processes of emerging Asian economies in general, this book explores the development implications of India’s seventy years (1947-2017) of socio-economic policy regimes. It discusses structural dualism and the digital divide, which it identifies as the major socio-economic structural elements of the Indian... more...

  • Strategic Marketingby Torsten Tomczak; Sven Reinecke; Alfred Kuss

    Springer Fachmedien Wiesbaden 2017; US$ 143.34

    Dieses Lehrbuch führt in verständlicher, systematischer und knapper Form in die Problemfelder der Marketingplanung ein. Sowohl die Marketingplanung auf der Unternehmens- und Geschäftsfeldebene als auch die Planung des Marketing-Mix werden behandelt. Mit Hilfe von zahlreichen kurzen Fallbeispielen werden wesentliche Aspekte des Inhaltes veranschaulicht.... more...