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Marketing

  • Mon entreprise à l'internationalby Claude Dugré

    Primento Digital Publishing 2018; US$ 11.99

    Vous rêvez de développer votre entreprise à l'international ? Cet ouvrage vous donne les clés pour y parvenir ! Rédigé en termes simples, directs, et illustré de nombreux cas réels, cet ouvrage s’adresse à toute personne qui œuvre principalement dans une petite ou moyenne entreprise et qui envisage l’international comme marché potentiel pour l’expansion... more...

  • Entrepreneurial, Innovative and Sustainable Ecosystemsby João Leitão; Helena Alves; Norris Krueger; Jacob Park

    Springer International Publishing 2018; US$ 110.07

    This book presents a multidimensional approach by providing a state of the art on EIS ecosystems, as well as structural and changing dynamics and its impact on citizens’ quality of life. It provides a set of international benchmarking case studies on good practices and initiatives aimed at creating and fostering EIS ecosystems. It shows how these international... more...

  • Die Store Brandby Jörn Redler

    Springer Fachmedien Wiesbaden 2018; US$ 41.11

    Dieses Buch behandelt die Prinzipien und Aktionsfelder des Store Brand Management, das auf die Etablierung von Einkaufstätten als starke Marken abzielt. Der Autor erläutert dafür grundlegende Begriffe, stellt zentrale Herausforderungen dar und behandelt die spezifischen Ansatzpunkte für die strategische wie operative Markenführungsarbeit des Handels.... more...

  • Combo Prospectingby Tony J. HUGHES

    AMACOM 2018; US$ 16.99

    Unleash a killer combination of old and new sales strategies. Old-school prospecting tactics or new-school techniques alone won’t provide the answers. But Combo Prospecting will...by showing how to combine time-tested sales processes with cutting-edge social media strategies and clever technology hacks. The book reveals today’s new breed of Chief Executive... more...

  • Emerging Issues in the Global Economyby Silvia Cristina Marginean; Claudia Ogrean; Ramona Ora?tean

    Springer International Publishing 2018; US$ 158.99

    This proceedings volume provides current research on emerging issues in business, economics and finance in the global economy with particular emphasis on Eastern Europe. Featuring selected papers from the 2017 International Economics Conference in Sibiu (IECS) organized by the Lucian Blaga University of Sibiu, Romania, the contributing chapters consider... more...

  • Get Remarkably Organisedby Lorraine Murphy

    Hachette Australia 2018; US$ 22.99

    How to be organised in business and in life, by one of Australia's leading entrepreneurs and founder of The Remarkables Group. Is your life chaotic? Are you hungry for advice on how to live calmly, happily and productively? The cornerstone of success at work and at home is being organised and, with Lorraine's help, you can achieve this by forming... more...

  • Africa’s Competitiveness in the Global Economyby Ifedapo Adeleye; Mark Esposito

    Springer International Publishing 2018; US$ 158.99

    This book highlights the key issues, opportunities and challenges facing African firms, industries, cities and nations in their quest to compete successfully in the global economy. Exploring a topic which has grown in importance as Africa faces a period of subdued economic development, this edited collection takes a unique multi-disciplinary, multi-industry... more...

  • Psychological Foundations of Marketingby Allan J Kimmel

    Taylor and Francis 2018; US$ 56.95

    This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior. Ideally suited for both students and professionals, the new edition is a complete primer on how psychology informs and explains marketing strategies, and how consumers respond to them. The book provides comprehensive... more...

  • Brand Managementby Michael Beverland

    SAGE Publications 2018; US$ 46.00

    Presents the basics of brand management, providing both a theoretical and practical guide to brands, and placing emphasis on the theory that the consumer is a co-creator in a brand's identity. more...

  • Kulturmarketingby Lorenz Pöllmann

    Springer Fachmedien Wiesbaden 2018; US$ 20.55

    Lorenz Pöllmann zeigt auf, wie Kulturbetriebe unter Wahrung der künstlerischen Autonomie ihrer Kernleistungen ein modernes Kulturmarketingkonzept entwickeln können. Der Autor richtet den Blick aus der Perspektive des Kulturmanagements auf verschiedene Kulturinstitutionen wie Theater, Orchester, Museen, Clubs oder Festivals. Er behandelt die grundlegenden... more...