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Marketing. Distribution of products

Most popular at the top

  • Customer Centricityby Peter Fader

    Wharton Digital Press 2012; US$ 11.99

    Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customersand then there is pretty much everybody else. Upending some of our most fundamental beliefs, renowned behavioral data expert Peter... more...

  • Value Proposition Designby Alexander Osterwalder; Yves Pigneur; Gregory Bernarda; Alan Smith; Trish Papadakos

    Wiley 2015; US$ 35.00 US$ 30.99

    The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online... more...

  • Marketing to Millennialsby Jeff Fromm; Christie Garton

    AMACOM 2013; US$ 18.95

    Millennials are the crucial consumers of today and tomorrow—and marketing to them requires a brand new approach. more...

  • Askby Ryan Levesque

    Dunham Books 2015; US$ 7.99

    "What Ryan Levesque has done is give you the art and the science behind figuring out EXACTLY what your prospects want... and then delivering it via an incredibly effective sales process. Buy this book and put the formula to work in your business - the results speak for themselves." - Jeff Walker, #1 NY Times bestselling author of "Launch"   ... more...

  • Stated Choice Methodsby Jordan J. Louviere; David A. Hensher; Joffre D. Swait; Wiktor Adamowicz

    Cambridge University Press 2000; US$ 68.00

    A multidisciplinary graduate and practitioner guide, first published in 2000, which offers the theory and application of stated choice methods. more...

  • Handbook on the Experience Economyby J. Sundbo; F. Sørensen

    Edward Elgar Publishing 2013; US$ 60.00

    This illuminating Handbook presents the state-of-the-art in the scientific field of experience economy studies. It offers a rich and varied collection of contributions that discuss different issues of crucial importance for our understanding of the experience economy. Each chapter reflects diverse scientific viewpoints from disciplines including management,... more...

  • Marketing For Dummiesby Alexander Hiam

    Wiley 2014; US$ 24.99 US$ 21.99

    Master the latest marketing tools and trends Marketing strategies are evolving faster than ever before, and mastering the latest and greatest strategies are essential to getting results. This updated edition of the classic marketing bestseller includes new and revised material, with full coverage of the latest marketing trends and how to effectively... more...

  • Brand New Justiceby Simon Anholt

    Taylor and Francis 2006; US$ 41.95

    Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged. Brand New Justice , now in a revised paperback edition, systematically analyses the success stories of the Top Thirteen nations, demonstrating that their... more...

  • A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketingby Jim Blythe

    SAGE Publications 2006; US$ 29.00

    This is the book marketing students have been waiting for. Packed full of lively debate and funny anecdotes, this book covers topics marketing students are familiar with, such as key thinkers and concepts, and some they are not. It looks at areas most textbooks ignore, such as the development of marketing as a discipline and as an academic subject,... more...

  • 9 Brand Shaastrasby Jagdeep Kapoor

    SAGE India 2009; US$ 25.95

    Through this revised edition, brand guru Jagdeep Kapoor further strengthens his shaastra that Markets don’t decline, they shift. He presents nine key brand strategies which every marketeer must know in order to create healthy brands. Kapoor presents his ideas in a uniquely organised and engaging way, through recent and relevant examples, mapping... more...