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Marketing. Distribution of products

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  • Recommend This!by Jason Thibeault; Kirby Wadsworth

    Wiley 2014; US$ 25.00 US$ 21.99

    A detailed look at relationships and how to harness their power for business growth This book teaches marketers how to build successful relationships with early-stage buyers by creating trust and a sense of friendship. The first step is learning to understand buyer activity to gauge what they want—or might want—when they first visit... more...

  • Instant HubSpot Dashboard Customizationby Deepan Siddhu Nagarajan

    Packt Publishing 2014; US$ 9.99

    Filled with practical, step-by-step instructions and clear explanations for the most important and useful tasks. A headlong guide including example driving situations, clear instructions for important tasks, and details for enhancing your social media management experience.This book is a perfect fit if you are an inbound marketing beginner who feels... more...

  • Tips For A Successful Ebay Businessby Todd Alexander

    Wiley 2014; US$ 22.95 US$ 19.99

    100 simple, easy-to-use health checks for your eBay business Storefront businesses are popping up across Australia, while many traditional businesses are tapping into eBay as a new sales channel. Other than eBay, what do the owners of all these businesses have in common? They're busy running their businesses and they need smart and easy tips on... more...

  • The Art of Selling to the Affluentby Matt Oechsli

    Wiley 2014; US$ 28.00 US$ 24.50

    Attract and retain affluent customers and clients Much has changed since the original The Art of Selling to the Affluent was published. The financial crisis has affected the affluent as well as the less affluent. This book brings you up to date with today's affluent and helps every salesperson understand what adjustments need to be made in order... more...

  • Decoding the New Consumer Mindby Kit Yarrow

    Wiley 2014; US$ 27.00 US$ 23.99

    Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind , award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers... more...

  • Gear Upby Lena Ramfelt; Jonas Kjellberg; Tom Kosnik

    Wiley 2014; US$ 40.00 US$ 34.99

    Transform your business idea into a high potential venture Big, bright and brilliant, Gear Up is an engaging and practical workbook for anyone looking to pursue a fresh business opportunity or grow an existing one. Developed at Harvard Business School and Stanford University, it's a bootcamp with clear, easy-to-follow steps to test your business... more...

  • A Practical Guide to Data Mining for Business and Industryby Andrea Ahlemeyer-Stubbe; Shirley Coleman

    Wiley 2014; US$ 83.00 US$ 74.70

    Data mining is well on its way to becoming a recognized discipline in the overlapping areas of IT, statistics, machine learning, and AI. Practical Data Mining for Business presents a user-friendly approach to data mining methods, covering the typical uses to which it is applied. The methodology is complemented by case studies to create a versatile... more...

  • All's Fair in Love and Wardrobeby Stephanie Simons; Malia Carter

    Skyhorse Publishing 2014; US$ 16.95

    Does your love life need a makeover? At last, a dating rulebook for fashion lovers! All’s Fair in Love and Wardrobe puts a uniquely glamorous spin on shopping for love, offering pearls of wisdom from a venerable fashion editor. Who better to help you resist wayward temptation and avoid potentially expensive mistakes? With stiletto-sharp wit,... more...

  • The Digital Marketerby Larry Weber; Lisa Leslie Henderson

    Wiley 2014; US$ 25.00 US$ 21.99

    Big data. Digital loyalty programs. Predictive analytics. Contextualized content. Are you ready? These are just a few of the newest trends in digital marketing that are part of our everyday world. In The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric , digital marketing guru Larry Weber and business writer... more...

  • Customer's New Voiceby John S. McKean

    Wiley 2014; US$ 45.00 US$ 39.50

    Find out how to reap the benefits of motivating and engaging the new, direct customer voice The Customer's New Voice shows businesses how to motivate and transform directly volunteered consumer knowledge into profitable insights, enabling a new echelon of marketing relevancy, customer experience, and personalization. With a deep look at the inner... more...