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Marketing. Distribution of products

Most popular at the top

  • Let Them Eat Cakeby Pamela Danziger

    Dearborn Trade Publishing 2004; US$ 27.00

    In Let Them Eat Cake: Marketing Luxury to the Masses As Well as the Classes, readers will get the first research-based study of the 15 million truly affluent households that make up the leading edge of the new luxury market. Pamela Danziger notes that the luxury market is changing radically from the conspicuous-consumption consumers of the 1990s. more...

  • The Ultimate Guide to Network Marketingby Joe Rubino

    Wiley 2011; US$ 24.00 US$ 20.99

    Successful network marketing entrepreneurs share their secrets In The Ultimate Guide to Network Marketing , network marketing guru Dr. Joe Rubino offers readers a wide variety of proven business-building techniques taken from many of the most successful network marketing leaders in the industry. Presenting a wide range of different perspectives... more...

  • Balanced Brandby John Foley; Julie Kendrick

    Wiley 2006; US$ 27.95 US$ 24.50

    Companies usually assume if their sales are good, then their brand and reputation must be strong. But all too often, they don't have a clear understanding of the values that drive brand and reputation and actually sustain long-term profitability and growth. This leaves companies vulnerable to dangerous backlash between corporate values, and those of... more...

  • Hispanic Marketingby Felipe Korzenny; Betty Ann Korzenny

    Taylor and Francis 2012; US$ 49.95

    This book is about strategic thinking in Hispanic marketing. The size and economic importance of the Hispanic market in the US are attracting enormous attention. The buying power of the US Hispanic market is now larger than the GDP of the entire country of Mexico, and it is the second largest Hispanic market in the world. Businesses and institutions... more...

  • Lean Distributionby Kirk D. Zylstra

    Wiley 2012; US$ 80.00 US$ 72.00

    "Kirk Zylstra's focus on the customer is a fresh approach to lean. Companies that can bear the burden of variability will develop a strategic advantage in today's volatile market." —Travis Jarrell Institute of Industrial Engineers Program Committee Chair " Lean Distribution is a comprehensive yet concise work with clear leanings. Kirk's experience... more...

  • Creative Marketingby Ian Fillis; Ruth Rentschler

    Palgrave Macmillan 2005; US$ 160.00

    Creative Marketing has been written in response to the continued failure to address the theory/practice gap in marketing management. The art world is full of creativity, yet existing marketing theory continues to prescribe formulaic, stepwise processes for marketing success. Rather than perpetuating the belief in the value of traditional marketing... more...

  • Marketing Championsby Roy A. Young; Allen M. Weiss; David W. Stewart

    Wiley 2006; US$ 29.95 US$ 26.50

    Praise for Marketing Champions "Much has been written about the importance of using marketing principles and tools effectively. But we've paid far less attention to how marketing works within an organization--and how marketers can better interact with other prime movers in their companies. This book really delivers on this much-neglected subject--sounding... more...

  • Total E-mail Marketingby Dave Chaffey

    Taylor and Francis 2006; US$ 58.95

    E-mail is a powerful marketing communications tool which excels at developing relationships with existing customers and acquiring new customers. This second edition builds on the author’s successful formula, describing a practical approach to e-mail marketing for all marketers looking to exploit its potential or take their e-mail to the next level.... more...

  • Mobile Marketingby Alex Michael; Ben Salter

    Taylor and Francis 2006; US$ 46.95

    In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The integration of the Internet, mobility and communications at the device, service and transport level has created a new set of business opportunities. Mobile... more...

  • Scenarios in Marketingby Gill Ringland; Laurie Young; Andrew Curry; David Young; Tim Westall; Merlin Stone; David Haigh; Graham Clark; Don Scultz; Crawford Hollingworth; Lloyd Burnett

    Wiley 2007; US$ 60.00 US$ 54.00

    You've chosen this book. Which probably means you're a marketer, you've heard of scenarios and you want to know what they can do for you. Can they help with everyday marketing issues like brands, channels and relationships? The answer is yes. Rooted in customer needs, scenarios bridge the gap between corporate strategy and marketing tactics. They are... more...