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Marketing. Distribution of products

Most popular at the top

  • Conversations with Marketing Mastersby Laura Mazur; Louella Miles

    Wiley 2009; US$ 60.00 US$ 54.00

    Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master... more...

  • Review of Marketing Researchby

    Emerald Group Publishing Limited 2005; US$ 110.99

    Providing state-of-the-art articles by the marketing field's leading researchers and academicians, the volumes in this annual series include approximately 7-8 chapters. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the wide range of marketing research methodologies. more...

  • Learning from Winnersby Raymond Pettit

    Lawrence Erlbaum Associates 2007; US$ 29.00

    Based upon winners of the Advertising Research Foundation's (ARF) David Ogilvy awards. This book details how research contributes to effective advertising campaigns, and is an invaluable resource for business executives looking for market strategy. more...

  • Marketing Simplifiedby Rodney Overton

    Martin Books 2007; US$ 24.95

    This book explains marketing in easy to understand and digest form. It explains the marketing mix, the four P's, demographics, marketing plan formats, market audits and market research. Contains real life case studies and questionnaires. What is marketing? The role of marketing, The marketing concept Some marketing basics Some marketing... more...

  • Customer Relationship Managementby Graham Roberts-Phelps

    Thorogood Publishing 2001; US$ 24.95

    This title is all about the latest techniques for attracting and retaining customers. It looks at techniques of "customerized selling", how to create a culture of creativity in your business; ideas for customer service skills, and how to segment your customers by value, pattern and buying criteria. more...

  • Launching New Products and Servicesby Rodney Overton

    Martin Books 2007; US$ 24.95

    This book is a must for anybody involved in, or about to become involved in, launching new products and services to the market place. It is easily understood, and provides a wide and extensive range of information dealing with critical issues involved in launching new products. Contents include: Planning Strategic management Registrations... more...

  • Six Sigma Pricing (paperback)by ManMohan S. Sodhi; Navdeep S. Sodhi

    Pearson Education 2007; US$ 49.99

    Apply Six Sigma to Your #1 Business Challenge: Pricing   “Six Sigma is well known for having helped companies save billions of dollars. This book is the first to show us how to use it on the revenue side of the equation to generate profitable growth. This step-by-step guide will be an instant classic—a seminal book on a topic critical to... more...

  • Global Brand Integrity Managementby Richard S. Post; Penelope N. Post

    McGraw-Hill Education 2007; US$ 39.95

    Does your management strategy protect your brand? Who will be the new global business leaders? Those who understand that managing brand and product integrity is crucial to long-term market and financial success. Global Brand Integrity Management presents a blueprint for protecting the core revenue-related assets of your company-brand, product,... more...

  • Marketing Strategyby Paul Fifield

    Taylor and Francis 2008; US$ 58.95

    The third edition of this established book brings the reader up to date with the latest repurcussions of new technology upon marketing planning and implementation, and launches a new strategy model (SCORPIO) at the core of the book. As in previous editions, 'Marketing Strategy' strips away the confusion and jargon that surround what ought to be one... more...

  • Marketing Through Search Optimizationby Alex Michael; Ben Salter

    Taylor and Francis 2007; US$ 38.95

    Marketing Through Search Optimization, Second Edition, is the step-by-step marketer's guide to improving your web ranking in search engines and getting your site listed effectively in online directories. Search engine placement has become a key task for those engaged in website marketing because good positioning in search engines and directories... more...