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Marketing. Distribution of products

Most popular at the top

  • Salesby Ferguson

    Infobase Publishing 2009; US$ 39.54

    "Careers in Focus: Sales" profiles 20 careers in this complex and diverse field. Job profiles of this title include: advertising account executives; auctioneers; commodities brokers; counter and rental clerks; financial services brokers; insurance agents and brokers; internet transaction specialists; real estate agents and brokers; retail... more...

  • CIM Coursebook: The Marketing Planning Processby Ray Donnelly; Graham Harrison; Phil Megicks

    Taylor and Francis 2010; US$ 45.95

    Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make... more...

  • From Brand Vision to Brand Evaluationby Leslie de Chernatony

    Taylor and Francis 2010; US$ 62.95

    Seeing the world's biggest brands gain ground over the world's markets, you can't deny that the 25,000 students in the UK studying marketing will never understand their subject without knowing how branding works. This is THE key scholarly text in this crucial topic, an already hugely respected title and big seller in the field. It follows on from... more...

  • CIM Revision Card: Strategic Marketing Decisionsby marketing Knowledge

    Taylor & Francis 2005; US$ 13.95

    Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format... more...

  • Strategic Thinkingby Simon Wootton; Terry Horne

    Kogan Page 2010; US$ 19.47

    Strategic Thinking: A Step-by-Step Approach to Strategy and Leadership is a practical workbook which takes the reader through the logical stages in strategic planning. Supported by online material, this step-by-step guide shows readers how to formulate strategies and predict future changes. more...

  • Relationship Marketingby Steve Baron; Tony Conway; Gary Warnaby

    SAGE Publications 2010; US$ 38.00

    Provides not only new insights into the subject but also offers readers a highly applied framework for exploring the contribution of relationship marketing to organisational performance. more...

  • Marketing Managementby Pingali Venugopal

    SAGE Publications 2010; US$ 26.00

    A contemporary discourse on the rapidly changing environment of the world of marketing, this book provides the mantra to transform short-run sales into long-term marketing growth. Starting with the basics of marketing, it takes the reader on a smooth journey to understand various strategies of correct 'decision-making' in the market. In doing that,... more...

  • Commerce équitableby Jean-Frédéric Lemay; Louis Favreau; Christophe Maldidier

    Presses de l''niversite du Quebec 2010; US$ 13.50

    Cette synthèse sur la question du commerce équitable s’adresse à tous ceux qui ne sont pas des initiés du sujet. Elle cherche à leur faire connaître, comprendre et analyser le mouvement du commerce équitable, pourensuite leur permettre de se positionner par rapport aux enjeux actuels le concernant. more...

  • Customer Care Excellenceby Sarah Cook

    Kogan Page 2010; US$ 28.59

    Customer Care Excellence sets the scene for customer care against a backdrop of increasing customer expectations, globalization and developing technology. Using international case studies and examples (including ebay, Virgin and Aviva) it looks to define really excellent service and shows how organizations can create customer focus. more...

  • Strategische Kommunikation und Stakeholdermanagementby Klaus Oestreicher

    Wiley 2010; US$ 52.50 US$ 47.25

    In Zeiten, in denen Marketing und Kommunikation immer weiter verschmelzen und immaterielle Unternehmenswerte permanent an Bedeutung gewinnen, geht es nicht mehr alleine darum, Kunden, Investoren und Mitarbeiter f�r sich zu gewinnen, sondern s�mtliche Stakeholder eines Unternehmens: alle diejenigen, die von Unternehmensentscheidungen betroffen sind... more...