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Marketing. Distribution of products

Most popular at the top

  • The Brand Gymby David Taylor; David Nichols

    Wiley 2010; US$ 49.00 US$ 44.10

    This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the highly successful original version, the book consists of a programme of 8 "workouts" that will help marketers raise their own... more...

  • Strategic Thinkingby Simon Wootton; Terry Horne

    Kogan Page 2010; US$ 18.82

    Strategic Thinking: A Step-by-Step Approach to Strategy and Leadership is a practical workbook which takes the reader through the logical stages in strategic planning. Supported by online material, this step-by-step guide shows readers how to formulate strategies and predict future changes. more...

  • Relationship Marketingby Steve Baron; Tony Conway; Gary Warnaby

    SAGE Publications 2010; US$ 38.00

    Provides not only new insights into the subject but also offers readers a highly applied framework for exploring the contribution of relationship marketing to organisational performance. more...

  • Kellogg on Marketingby Alice M. Tybout; Bobby J. Calder; Philip Kotler

    Wiley 2010; US$ 29.95 US$ 26.50

    The business classic, fully revised and updated for today's marketers The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today. Includes more than 60% new material on both fundamental marketing concepts and hot topics... more...

  • Marketing Managementby Pingali Venugopal

    SAGE Publications 2010; US$ 26.00

    A contemporary discourse on the rapidly changing environment of the world of marketing, this book provides the mantra to transform short-run sales into long-term marketing growth. Starting with the basics of marketing, it takes the reader on a smooth journey to understand various strategies of correct 'decision-making' in the market. In doing that,... more...

  • Commerce équitableby Jean-Frédéric Lemay; Louis Favreau; Christophe Maldidier

    Presses de l''niversite du Quebec 2010; US$ 13.50

    Cette synthèse sur la question du commerce équitable s’adresse à tous ceux qui ne sont pas des initiés du sujet. Elle cherche à leur faire connaître, comprendre et analyser le mouvement du commerce équitable, pourensuite leur permettre de se positionner par rapport aux enjeux actuels le concernant. more...

  • Customer Care Excellenceby Sarah Cook

    Kogan Page 2010; US$ 27.64

    Customer Care Excellence sets the scene for customer care against a backdrop of increasing customer expectations, globalization and developing technology. Using international case studies and examples (including ebay, Virgin and Aviva) it looks to define really excellent service and shows how organizations can create customer focus. more...

  • Branded!by Bernie Brennan; Lori Schafer

    Wiley 2010; US$ 29.95 US$ 26.50

    Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies. Market-leading retailers are engaging technology-savvy customers though social media and mobility. Branded! reveals how these digital communication channels are an extension of a retailer's... more...

  • The Vibeby Gary Bertwistle

    Wiley 2010; US$ 38.00 US$ 33.50

    While most companies claim to have a brand, only a few make an authentic connection with customers or clients. The rest simply have a logo that gets slapped onto the side of a truck or onto a shirt. Today it's brands that will thrive and survive, and to build a brand, you need to create the right vibe around your business. In The Vibe Gary Bertwistle... more...

  • Rainmaking Conversationsby Mike Schultz; John E. Doerr

    Wiley 2011; US$ 24.95 US$ 21.99

    Conversations make or break everything in sales. Every conversation you have is an opportunity to find new prospects, win new customers, and increase sales. Rainmaking Conversations provides a proven system for leading masterful conversations that fill the pipeline, secure new deals, and maximize the potential of your account. Rainmaking Conversations... more...